NEWCASTLE-based flight delay compensation specialist airFair has welcomed a new boss to lead operations and drive forward an ambitious growth strategy.  

Taking on the role of head of airFair, Will Smith brings over five years of experience in the claims sector to his new position from previous roles, including with airFair’s parent company, fintech firm Allay.

The 29-year-old, from Newcastle, will manage the airFair team and oversee processes, marketing and the build of a new in-house CRM system set to be the first of its kind in the UK marketplace.

Will’s appointment follows an important milestone for the business which recently launched the UK’s first flight delay compensation app, allowing users to check if they are eligible to claim from as early as when they are still in the airport.

Growth is now a major focus for airFair which will see Will play a pivotal role in developing – stepping into new territories and upscaling its intake of claims – which in turn will create many local job opportunities.  

Commenting on his appointment, Will said: “It is an important time for airFair and to be faced with the challenges which my new role brings is incredibly exciting. Having spent over five years in the claims sector, the time felt right to take this next step in my career thanks to the support and mentoring I’ve gained from working closely with the directors.

“I have hit the ground running in my new position to achieve our ultimate aim – to become the go-to platform for people looking to claim flight delay compensation. We have a real advantage over others in the market because of the airFair app which is consistently being developed, as well as our extensive experience in claims management.”

Steven Bell, managing director of Allay, added: “airFair has experienced great success in its first six months which we are sure Will can take to the next level. We see massive growth potential for the business and are constantly working on new software and processes to handle a large scale of claims and add further efficiency to the customer journey.”