Leicester Riders and PPL PRS Ltd have agreed a partnership for the music licensing company to sponsor the reigning BBL Playoff Champions for the 2019-20 season.
The Riders also have a highly successful women's team, and a player pathway recognized to be amongst the best in the UK. They also offer a range of corporate facilities at the Morningside Arena.
Christine Geissmar, Interim Managing Director of PPL PRS is pleased to be supporting the Riders: "Riders provide great family entertainment, and music is an important part of their game night experience. We are delighted to be linking up with the Riders to increase awareness of music licensing, and the benefits of music, for what is sure to be another successful season."
Riders Chairman Kevin Routledge also looked forward to working with PPL PRS: "The Riders are delighted to welcome PPL PRS to our family of commercial partners. Their funding will help us to continue to invest in the team and our game night experience, and we look forward to working with them on a range of marketing initiatives".
"It is particularly welcome that major national companies like PPL PRS can see the benefit of working with the Riders."
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