Insight-led research, marketing, PR and digital agency NGI Solutions is looking back on a successful 2017 after delivering some high-profile campaigns, alongside a number of key contract wins.

Established in 2014, NGI Solutions – the trading arm of the non-profit destination management and marketing organisation, NewcastleGateshead Initiative (NGI) – has seen significant growth in its first three years of business and is on track to achieve an income target of £470,000 by the end of the 2017/18 financial year. The income, sourced by delivering insight-led projects for public and private sector organisations across a range of industries – from commercial development and tourism to retail and transport, makes a substantial contribution towards NGI’s overheads and staff costs as part of the organisation’s diverse funding mix.

The new business was spread across all the services that NGI Solutions offers and came from clients based throughout the UK. Recent wins include a research project with Intu Eldon Square and a lead generation contract with the joint venture delivering the Milburngate development in Durham.

Throughout the year the research team also delivered projects for Leeds BID (Business Improvement District), Leeds City Council and Wild in Art. Work delivered includes focus groups, on the ground interviews and increasingly the use of digital insight techniques.

Marketing, digital and PR contracts have included projects for marine insurer North P&IHadrian’s Cavalry and recruitment firm FiveThree7. Projects have ranged from website development and social media strategy through to PR and marketing campaigns.

Public art producers Wild in Art engaged with NGI Solutions to understand the economic impact of their trails in Dundee, Brighton, Tyne and Wear and Birmingham.

Ruth McAllister, marketing director at Wild in Art, said: “We engaged NGI Solutions as we wanted to gain an understanding of the types of visitors coming to our trails and the reasons they were coming. We also wanted to understand the impact the events were having on the host destination.

“NGI Solutions has now provided us with data on four trails and this has given us fantastic insight into the impact of our events both economically and socially. The research is also providing us with the ability to make more strategic decisions on future trails.”

James Ealey, director at NGI Solutions, added: “Last year was another successful one for us with a significant increase in our turnover, alongside the width and breadth of our client base, and we have ambitious plans for further growth moving forward.

“We have won a number of new projects both in the North East and further afield – with around a third of these now coming from out of the region. On top of these new projects we have continued to work with our retained clients across research, marketing and PR.

“Typically, businesses come to us when they’re worried they don’t have accurate data to inform business decisions, annoyed at getting limited results from their marketing resources or dissatisfied with the performance of their website or social media activity. Our insight-led approach allows our clients and ourselves to be properly informed when starting any campaign and ensure we always get the best results.”

All income that NGI Solutions generates is reinvested back into the work that its parent company, destination marketing agency NewcastleGateshead Initiative, does to promote the North East and drive economic growth.