High Force Research (HFR), based in Bowburn, County Durham, is an independently owned company with clients from all over the UK and Europe, but is planning to target important, untapped markets further afield.
The company, which was established 25 years ago, has asked Karol to oversee a fully integrated PR campaign across print and multi-media platforms.
Amanda Little, who joined Karol as Account Manager overseeing the agency’s specialist business division this summer after a 26-year career in regional newspapers, will lead HFR’s PR campaign, with account executive Rebecca Robertson a key part of her team.
Dr Stella James, HFR head of business development, said: “This is proving to be a very excising year for High Force Research as we are making our mark, not only in the North East, but all over the world, and we are delighted that Karol are sharing the journey with us.
“We want people in the North East, and beyond, to know more about our business and understand it. Karol have a proven track record in helping companies to achieve this, and are already making great strides in getting our key messages out there.
“We are looking forward to a high successful and fruitful partnership.”
Account Manager Amanda Little said: “We’re very excited about the opportunity to work with High Force Research, who are looking to build on 25 years of solid success and expand into global markets.
“We have a strong and experienced copy writing team, both in digital and print, to effectively communicate their message to their North East market and trade audiences across regional, UK and international platforms.”
Karol Marketing’s impressive client base includes a diverse range of businesses operating across aviation, security, engineering and chemical industries, as well as specialist lifestyle consumer brands in the UK and Europe.
Karol Marketing is the most awarded public relations agency in the North East, and has won the Chartered Institute of Public Relations’ PR Consultancy Team of the Year Award five times.