A leading North East taxi firm has joined forces with a local software development agency to provide customers with a new form of in-car advertising across their fleet of taxis.
Founded in 1958 with just one car, the Blueline Group has enjoyed huge growth since its inception, now operating as the largest taxi provider in the North East.
With first-hand experience of the costs associated with regionally marketing a brand, Business Development Manager Tom Shanks wanted to find a more cost-effective way for Blueline and other companies to get their businesses in front of as many people as possible.
After enlisting the help of Land Digital, their new app was born. The app is installed onto custom headrests fitted with in-car digital screens, allowing the Blueline team to upload media for a wide range of advertisers directly onto the network of screens.
Tom said, “We presented Land Digital with a challenging brief. In theory, the concept was simple but a complex backend to the platform meant we were constantly up against problems. The team from Land were there to guide us every step of the way, finding a solution every time.”
“The communication has been great, with the guys always willing to go the extra mile and there’s a genuine friendship there.”
As a transport provider for some of the North East’s biggest corporate businesses, Blueline is excited to be able to deliver targeted geofenced campaigns across its 100 screens to show ads which are relevant to specific audiences.
Land Digital’s Managing Director, Jon Leighton, said, “We were excited to deliver this project for Blueline Group, a highly regarded brand in the North East, breaking new ground in the field of in-car, location-based advertising.”
“Increasing exposure for local businesses is something we felt passionate about throughout the project, and we’re looking forward to seeing the screens at work in taxis all across the region.”
While this advertising channel is only available to local businesses right now, the team have big plans for rapid growth, with interest already coming from some national, household brand names.
Find out more about what Blueline can do for your business by emailing tom@bluelinetaxis.com.