THE sales director at North East based Polar Krush, Michael Reid, has been featured in the national LDC’s Top 50 Most Ambitious Business Leaders series, which recognises inspiring individuals running the UK’s most successful medium-sized businesses.

The LDC Top 50 Most Ambitious Business Leaders celebrates and commends the ambition and commitment across a range of sectors, highlighting the most dynamic leaders across the board. Michael was recognised in the Thinking Big category, which showcased leaders who weren’t afraid of big aspirations.

Michael said: “To be recognised in a national award’s Top 50 is something I’m incredibly proud of, and it’s something which certainly puts the North East on the map.

“When I first joined Polar Krush, exports made up just seven percent of the business. Now we cover most of mainland Europe, and our first order has just shipped to Australia.

“I have been acknowledged as one of the UK’s most ambitious business leaders and with our serious momentum in overseas markets, the sky really is the limit. We’re also on track for having our best year yet, recently recording a 60 percent increase in sales over the summer period alone.”

There were over 400 entries from business leaders across the UK and Michael was amongst the first ten ambitious leaders to be announced.

Continuing its success, Polar Krush has also made it onto this year’s Fastest 50, an initiative run by Ward Hadaway, which recognises outstanding business achievements by companies across the North East.