NORTH EAST based research agency Explain Market Research has strengthened its talented workforce with the addition of experienced research manager Darren Wake to support its rapid growth.

Darren adds over 15 years’ experience in account management to the Explain head office, located in the heart of Newcastle. Following seven years as business development manager at research agency TLF, Darren will focus on bringing strategic value for the agency’s high profile client base.

Explain Market Research has been providing quality, actionable insights to inform strategic decision-making to a range of organisations across the UK for over two decades, specialising in utilities, healthcare, social housing, education and finance sectors.

With managing director Kim Davis at the helm, the company has continued to grow revenue and net profitability which has led to investment in new solutions and its team over the last 12 months. The agency has won new clients including SES Water, Northumbria University and Teesside University in 2017.

Darren said: “I was drawn to Explain Research due to its reputation as an established and well-respected organisation both in the North East and nationally. Their partnership approach with clients to deliver real strategic value is clear and the company has an unrivalled company culture and a young, ambitious team.

Originally from Darlington, Darren moved away from the region in his early career but has always had aspirations to return to the North East and he currently lives in Seaham with his wife Tracey. Away from the office, Darren is a keen sportsman with a passion for running and he is looking forward to competing in a variety of marathons in 2018.

Kim Davis, managing director at Explain added: “Darren has a vast amount of experience in delivering complex market research projects and we have brought him on board to strengthen our high-performing client service team.

“With the addition of Darren to the company, we can continue to grow and develop solutions for existing and new clients across our wide range of sectors. Darren’s appointment is testament to the hard work of the team over the last 12 months, their expertise and dedication has allowed Explain to grow and we are looking forward to continuing on this trajectory throughout 2018.”

To find out more about how Explain Market Research can help your company succeed visit or contact the team on 0191 261 5261