NEWCASTLE PR, social and content agency O has added to its growing team with the appointment of Michele Finch as business development manager.

Michele was formerly a director of TOFFS, The Old Fashioned Football Shirt Company, where she grew the business which researched, licenced, manufactured and retailed retro football shirts to become a worldwide success worn by thousands of football fans including the likes of Kayne West and The Civil Service FC,worn at the first ever football match staged at Buckingham Palace. Prior to that she worked in business development in the UK hotel industry.

After selling her business in 2015 she has been brought back from early retirement to work for former North East Woman Entrepreneur of the Year and founder of O, Kari Owers who she had previously worked with as a client.

Michele said: “I have known Kari and worked with her team over the years and have always thought they are a very special agency; their understanding of PR in a digital world makes them both creative and results-driven which is what every client wants.

“When I heard their growth plans and that they were looking for someone to join them, I didn’t need to be asked twice – retirement came far too early for me and I’m really excited about being part of such a vibrant local company that’s working with national brand names.”

O PR has a roster of impressive clients including the likes of Goldsmiths jewellers, Dr. Martens and the UK’s largest holiday park firm Parkdean Resorts, as well as recently announcing its contract win with Husqvarna, the makers of Flymo.

Managing director at O, Kari Owers said: “Our agency has recorded double digit growth for the last three years running, and we have ambitious plans ahead to continue that curve, so it was time to bring in additional expertise to aid our expansion.

“Michele has over two decades of knowledge of running a global business from the North East, and having been a client, she knows first-hand what we do to help brands grow their reputation and can translate that to others first hand. We are delighted she has joined the team, and is the fourth new face we have recruited in recent months.”

Ouseburn-based O was founded in 2005 and has won over 50 industry awards, including being named in the PR Week Best Places to Work Awards in 2016.