Developers of land at a popular North East seaside spot submitted plans today for their ambitious £6m regeneration of the site.

Blagdon Estate, who own just under three-and-a-half acres of land around Link House at Blyth’s South Beach off Links Road, are proposing a grand two-phase retail and leisure development on the split site.

A planning application has been submitted to Northumberland County Council for the two-phase development, which sits directly to the west of the current Coastline fish and chip restaurant and Ciccarelli’s Ice Cream parlour.

Hundreds of Blyth residents and interested parties packed into a public consultation event held in the town recently by Blagdon Estate. Its team of developers say they have listened intently to feedback from the community.

Stuart Hall, spokesperson for Blagdon Estate, said: “We were overwhelmed with the turnout and the positive sentiment at the public consultation event we hosted in October. We took on board a vast number of constructive recommendations and the resulting plans show that we are keen to create something the whole town can be proud of.

“We feel strongly that these plans will build positively on what is becoming a hugely beneficial site for the long-term expansion of Blyth and its position as an attractive and progressive town to live in, work in and visit.”

Mr Hall said the consultation meeting also served to underline concerns around long-running access issues in that area. He says they will be holding discussions with the council and other key stakeholders to assist in developing long-term solutions.

Within the plans for phase one, Blagdon Estate has outlined proposals for six retail units and a first-floor area suitable for gym, studio or restaurant use, together with 60 new parking spaces including disabled and family-friendly spaces.

Developers say the striking designs have been sympathetically created to be in tune with their coastal surroundings, using coloured weatherboarding, brick and glazed features set within a landscaped environment.

Blagdon Estate say they have already received keen interest from local, independent retailers and well-known national retail and leisure operators. A 3,750 sq ft Coop convenience store is already expected to take a prime spot on the development, with the other retail units ranging in size from 1,000 sq ft to 3,350 sq ft to be marketed shortly through NE based property consultancy firm atretail.

If approved, work on the site could start in late spring 2019, with an expected completion date of the following summer. It is estimated that up to 150 new full and part time roles will be created by the occupants of the new units across the two phases.

Detailed plans for phase two, which is likely to consist of leisure, hotel and pub / restaurant facilities, are expected to be submitted once work on phase one nears completion.