- Retail sales in 2025 of 60,119 cars, a growth of 34% compared to 2024
- Strategy update to be hosted on 18 February
GOTHENBURG, SWEDEN – 9 January 2026. – Polestar (Nasdaq: PSNY) retail sales amounted to an estimated 15,608 cars in Q4 2025, up 27% versus Q4 2024. For the full year, retail sales totalled approximately 60,119 cars, a growth of 34% compared to 2024.
Michael Lohscheller, Polestar CEO, says: “For retail sales volumes, 2025 has been the best year ever for Polestar, despite continued external headwinds and challenging market conditions. We are gaining market share and outselling many established car brands across key European markets, a testament to the expansion of our sales network, which has grown by over 50% this year, our attractive model line-up and the team’s hard work.”
Breakdown of global retail sales volumes:
|
Global |
|
Q4 2025 |
Q4 2024 |
Change (%) |
|
Retail sales volumes |
|
15,608 |
12,256 |
27% |
|
Global |
|
FY 2025 |
FY 2024 |
Change (%) |
|
Retail sales volumes |
|
60,119 |
44,851 |
34% |
Breakdown of UK retail sales volumes:
|
UK |
|
Dec 2025 |
Dec 2024 |
Change (%) |
|
Retail sales volumes |
|
1,733 |
898 |
93% |
|
UK |
|
FY 2025 |
FY 2024 |
Change (%) |
|
Retail sales volumes |
|
16,959 |
8,693 |
95% |
Matt Galvin, Managing Director, Polestar UK said: “2025 has been a hugely successful year for Polestar in the UK. The brand has grown 95% outgrowing many traditional OEMs and is officially the fastest growing premium brand in the UK selling 16,959 cars. This has been driven by exciting product in the form of Polestar 3 and 4 and Polestar 2 continues to be a favourite for fleet and private customers alike as well as strategic expansion of our retailer network; now 15 Spaces across the UK.
“In 2026 we look forward to launching the new updated Polestar 3 with 800V architecture and of course the highly anticipated Polestar 5; our performance Grand Tourer.
“To achieve this as the only pure EV player from Europe is a testament to the growth of the brand through our retailer partners and the hard work from the whole team at our Bicester HQ.”
Polestar management plans to host a strategy update covering key product updates and financial outlook on 18 February 2026 at 13:00 Central European Time (07:00 US Eastern Time). The event will be live streamed and made available as a replay via the Company’s Investor Relations website.
Following the change in the ratio of American Depositary Shares (ADS) to ordinary shares from 1:1 to 1:30 that became effective on 9 December 2025, the Company received notice from Nasdaq on 23 December 2025 that the closing bid price of the Company’s ADSs exceeded USD 1.00 for at least ten consecutive business days and thus Polestar had regained compliance with Nasdaq’s Listing Rule 5450(a)(1).