PR and advertising campaign for Britain’s favourite National Park

To support the launch of its 2016 activity programme, Northumberland National Park Authority asked Round Table Solutions to manage a combined public relations and advertising campaign.

PR activities focused on media and social media relations including press releases, broadcast media interviews and press / blogger visits. The advertising campaign covers print and digital press, bus stop sites and a prominent 48 sheet poster site on Tyneside.

The creative work for the campaign was led by Tim Murphy of Courage Creative.

Round Table Solutions managing director, John McCabe, commented: “Tim’s design makes great use of a stunning view of Northumberland National Park and a quirky, slightly retro font. The strapline makes reference to Northumberland National Park recently being voted National Park of the Year in the BBC Countryfile Magazine awards. We’re really pleased with the results and more importantly, our client is too.”