In celebration of its 20th anniversary and new brand direction, much loved British accessories brand Radley London, have announced that British actress Eleanor Tomlinson, as the first brand ambassador to launch the new Radley Spirit campaign.
Radley London started its handbag journey as part of a wave of new creatives setting up businesses in Camden Market in the midst of the 1980s, launching officially in 1998. Today they continue to draw inspiration from the vibrant, colourful, diverse and ever-changing city of London. Twenty years on, Radley London is a brand trusted and adored by women of spirit and substance everywhere.
The new Radley Spirit campaign is inspired by women who live life on their own terms, with the passion and drive to make things happen – whether independent, bold, playful, fierce or fun.
“At Radley London we love taking creative risks when inspiration strikes. We love confident, free- thinking, individual women who embody our values. Our customers know what they want. They are curious and creative, a reflection of our design ethos. The Radley Spirit campaign is defined and inspired by the amazing women who wear our brand.” Julia Darlington, Chief Brand Officer of Radley London
Justin Stead, CEO of Radley London commented, “Eleanor Tomlinson was a natural fit for Radley London, having been a long-standing fan of the brand. She also represents everything the new Radley Spirit campaign stands for: a confident, independent spirit who is not afraid to be herself, pushing boundaries within acting and her work outside of her profession. Eleanor also grew up in the country and has a special love for dogs, which is such an important core part of the Radley London DNA and another reason why we chose her for the ambassadorship. We’re excited to have her be the ambassador for our new campaign.”
Eleanor Tomlinson commented, “I’m thrilled to be Radley London’s brand ambassador! The collections are beautifully made, unique and always colourful, as well as so accessibly priced. I’ve been a fan of the brand for many years and especially love their support for the care and wellbeing of dogs. Having grown up in the country where they were always a part of the family and now as the proud owner of Bert, my gorgeous Collie, this is something very close to my heart. The new SS19 collection from Radley London is playful and full of everyday classics that will tick the box for every occasion.”
Radley London will be launching an edit of Eleanor’s favourite everyday pieces from their SS19 collection – from weekend totes and on-the-set backpacks to red carpet clutches and dance floor ready cross body bags. The edit will also include a special Radley London ‘Eleanor’ bag. This collection will go on sale from mid-February 2019.