As Italian leather specialists, the new name is home to trendy handbags shoes and boots.
The store is owned by Turkish native, Anthony True, who lives in Hebburn. He designs the products himself using his creative flair having studied at London College of Fashion.
Anthony, said: “I have always been very creative and interested in fashion and wanted to set up my own store, specialising in handbags.
“Although I grew up in Turkey I am half Italian and fashion runs in my blood. I have two other stores, one in the Metro Centre and the other on Northumberland Street, Newcastle, and I am really looking forward to introducing our offering to Royal Quays.
“Fashion followers will be able to seek out real bargains, we produce handbags, shoes, sheepskin style boots and trendy jackets.
“Royal Quays will be a great location for us and I hope to build up a loyal customer base here. We have an opening offer, where customers can buy any three items for just £50.”
Find out more on: http://www.eduardo-pelle.co.uk/products/.
Royal Quays Centre Manager, Judith Ramshaw, said: “Eduardo Pelle is sure to be a hit with fashion followers and it is great to welcome a new independent store to Royal Quays.
“We want to continue to be able to offer the perfect mix of both independent stores that sit well and complement our well-known national brands.
“It is also our aim to be able to attract stores like Eduardo Pelle that we know our customers will enjoy as we continue to offer variety and discounted prices.”
Royal Quays has 50 stores which employ around 300 staff, making it an important employment hub for the North Tyneside area.
It is home to a number of top brands offering up to 60% off RRP such as M&S Outlet, Nike Factory Store, Gap Outlet, Collectables, Clarks, Next Clearance and Mountain Warehouse, along with a vast range of local, independent retailers specialising in areas such as sport, fashion, jewellery, music and electrical items.
As well as attracting famous brands since it was opened in 1996, Royal Quays has achieved great success in assisting local retailers looking to get to the next stage of their development.
Packages include competitive and flexible rent agreements that can be linked to store performance as well as expert advice from the on-site management team on marketing, shop design, presentation and sales.
For more information, please visit www.royalquaysoutletcentre.com