A Durham-headquartered PR and marketing communications agency has announced the appointment of a new senior position within the business. Today, Filament PR, has unveiled Sarah Pinch as its Non-Executive Director, in a move that is designed to support the company’s growth into the future following a bumper first year in business.
Having launched in October 2016, Filament PR provides communications with creative spark to brands in the lifestyle, leisure and entertainment sectors, both regionally and nationally, putting them in the spotlight so they shine above their competition. With an enviable client list including Enesco, seeing the team at Filament PR work with household names like Pusheen™, Beatrix Potter™ and Disney™ to name but a few, the business has grown exponentially in its first year of trading, with seven retained clients, an additional eight long-term projects on its roster, and a six-strong team of talented associates.
Anne-Marie Lacey, Managing Director of Filament PR, said: “Being in the business of public relations, it’s our job to make sure that our clients’ brand stories engage with the right people, at the right time and in the right way. While Sarah’s appointment isn’t a case of ‘New Year, New Start’, it certainly is a new chapter in the story of our business and I couldn’t be more excited to officially welcome her to the team.”
Anne-Marie first met Sarah in 2015 at a Chartered Institute of Public Relations (CIPR) event in Newcastle, when Sarah was President of the Institute, leading the 10,000-stong membership association. Anne-Marie approached Sarah to set up a nation-wide network for young communicators and together they founded the CIPR’s Young Communicators’ Forum. Since then, the pair have enjoyed a professional working relationship, seeing Sarah become a friend of Filament PR, mentoring Anne-Marie and providing strategic guidance behind the scenes.
Commenting on her appointment, Sarah, said: “I am delighted to be joining Filament PR as the Non-Executive Director. I have had the privilege of mentoring Anne-Marie for the last three years, watching her develop as a highly professional PR practitioner and successful business woman.
“By formalising our working relationship in this way, I look forward to helping Filament PR deliver ever more successful work for our clients and build a strong reputation for excellence. It is a very exciting time indeed.”
As well as her role at Filament PR, Sarah is also Managing Director of Pinch Point Communications, a Non-Executive Director of the Health and Safety Executive and Chair of the Taylor Bennett Foundation. An award-winning communicator, Chartered PR Practitioner and Fellow of the CIPR, Sarah is also a champion of women in business, seeing her listed as #30 in the FT and HERoes Top 50 Business List, which celebrates female leaders and those working to support and encourage the female talent pipeline.
An illuminating individual, leading light in the industry and all-round bright spark, Sarah’s role at Filament PR will see her provide a creative contribution to the business through independent oversight and constructive challenges, to ensure plans are in place and the business is on track, while supporting Anne-Marie as an executive coach. With ambitious growth targets for the year ahead, capitalising on the success of 2017, the future is looking bright for Filament PR. Thanks to a full new business pipeline, Sarah and Anne-Marie plan to expand the team over the coming months to help meet growing client demand.
Anne-Marie concluded: “Our business model is one of agility, flexibility and scale – it’s something that has really appealed to our clients and we’re finding through the excellent work we deliver and our growing reputation for driving real results that offer a tangible business benefit, we’re in demand more than ever before.
“For me personally, having become a Chartered PR Practitioner and winning the national title of Outstanding Young Communicator of the Year at the CIPR’s Excellence Awards last summer, it’s given me a great platform to raise the profile of Filament PR and bring in a raft of new business, especially over the final two quarters of the financial year.
“Having recently hired an Office Manager to oversee the administrative side of the business and with Sarah onboard too, we’re looking to expand our team over the course of the year with a number of other key associate appointments across design, digital, content creation and marketing communications. It really is a very exciting time for us all and I’m delighted Sarah is at the helm, supporting me and my team through her strategic direction to help make our aspirations for 2018 and beyond a reality.”
While specialising in the lifestyle, leisure and entertainment sectors, Filament PR has particular specialisms in place, destination and events, as well as consumer products and brand licensing. The team often work on-site with clients, seeing them travel across the UK, to support with the delivery of integrated communications campaigns from inception and insight all the way through to implementation.
For more information about Filament PR, visit: www.filamentpr.co.uk.