Newcastle based hair care firm, Shampooheads, the first company in UK to supply products specifically design for the ‘tweenage’ professional hair care market, has won a major contract to supply one of Europe’s leading haircare suppliers, Gieseke.
This is the first time that Gieseke a German company has appointed a British hair care brand within its product range and is major step in Shampooheads development and international expansion.
Geoff Bell,owner of Shampooheads, said, “This is great news for Shampooheads and a major step in our growth plans and growing reputation across salons in Europe and the UK.
“To work with Gieseke and to become the first UK supplier in their portfolio of leading worldwide brands is testament to the strength of our product range and the growing ‘tweenage’ hair care market we are aiming to dominate across the world.
“We recently exhibited at Cosmorof Bologna in March and had a huge amount of interest from distributors around the world. We are therefore confident that we’ll be securing deals in the coming months that will see us making inroads into a wide range of new markets.”
Shampooheads is the brainchild of Geoff and Colette Bell, who together have over 30 years of hair care industry and educational experience, and has been developed with substantial input from a range of tween- and teenagers, including the couple’s three children, to ensure it reflects the target age group’s expectations and preferences.
Renowned family healthcare expert and star of BBC One’s ‘The Real Marigold Hotel’, Dr Miriam Stoppard is brand ambassador for the firm, overseeing all health aspects of the products and marketing, including signing off and approving all the product formulations with the company’s scientists.
All Shampooheads’ products, are aimed at children between six and 15 years old, manufactured in the UK, contain between 93 and 98 per cent natural ingredients and are not tested on animals.
Commercial partnerships with brands including Warner Brothers and Trunki-creator Jurni have been successfully set up and plans are also currently being developed for new toddler-friendly products to be added to the range.
Geoff added, “Until Shampooheads came along, tweenagers had to use either kids’ or adult products. Feedback from both customers and salons so far has shown just how much demand there is for products which the ‘Tweenage’ age group can call their own.
Shampooheads Professional range was launched by Dr. Mirriam Stoppard, OBE in Newcastle Upon Tyne in March 2016.
The range is split into three families – Strawberry Kiss : a daily shampoo, conditioner and detangler for soft and normal. Tropical Twist : moisturising shampoo and conditioner for thick coarse and curly hair. A cleansing shampoo for all hair types and a sculpting gel in Bluberry Burst.
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