Mums in Stockton-on-Tees can expect to be treated this Mother’s Day as new research shows the region will splash out a huge £2.9m on gifts, family meals and days out*.
A survey of over 2,000 people by British Land, owner of Teesside, found that Stockton-on-Tees residents will spend a whopping £334k on pamper products, £310k on greetings cards, and £29k on breakfast in bed.
Mothers in the region do deserve a treat as almost half (46%) of mums polled admit to having less than an hour’s ‘me time’ each day.
Traditional gifts such as greetings cards (66%), flowers (46%) and chocolates (30%) top the list of this year’s most popular Mother’s Day presents.
However, some Stockton-on-Tees mums are hoping their children say ‘thank you’ in other ways, with almost a third (30%) wanting to unwrap their favourite perfume and a quarter hoping for a bottle of wine.
As well as receiving gifts, local mums want to spend quality time with their families this Mother’s Day – be it going out for a family lunch (40%) or enjoying each other’s company at home (60%).
That said, one in ten (10%) Stockton-on-Tees mums would prefer to spend the day doing something for themselves, and favourite ‘me time’ activities include bingeing on Netflix (36%), browsing Facebook (32%) and reading a book in peace (36%).
Mike Clarke, centre director at Teesside, said: “Mother’s Day is one of the busiest times of year for us, with shoppers keen to show their mums some much-deserved appreciation. Our research shows just how important this is as lots of mums admit to having less than an hour for themselves each day.
“Traditional Mother’s Day gifts will always be popular, but this year we’ve also seen more people choosing a family meal out at one of our restaurants, and ‘me time’ treats such as books from WHSmith and Boots’ pamper products.”