The benefits of running a blog page on your website are great – it drives website traffic, helps you promote your products and services, and builds trust with your customers. Almost 4 billion people around the world using the Internet are a great database of potential customers. In this article you can read about the benefits of blogging marketing.
What is the purpose of a blog on a website?
What is the purpose of a blog on a website? Its basic function is influencing your search engine rankings. If you want your website to appear on the first page of a Google search, you have to include content with relevant keywords.
Blogging marketing is one of the examples of content marketing strategy. The statistics of HubSpot show that websites that have a company blog get 55% more visitors, 97% more inbound links and 434% more indexed pages. A Demand Metric research proves that companies with innovative promotional marketing ideas, such as blogs may earn 67% more leads per month than the companies without blogs.
Benefits of blogging on you website
Those who still hesitate if running a company blog makes sense should be aware of the benefits of running a blog page on their website. What are the benefits of blogging?
First of all, a company blog helps drive traffic to your website. You can pay for traffic by paid ads, but it will cost you lots of money, much more than simply running an innovative or exciting business blog.
Writing blog posts is a great solution to the problem of rare website updates. With your website optimised for search engines, you can attract readers to your site. Each new blog post means one more indexed page that appears on your website, and it creates one more opportunity for your website to show up on the search engine results page. The most important factor influencing it is the correct use of keywords in your content.
What’s more, creating a post to your company blog means ready-made content to be published on your social media accounts. It’s enough to share your blog post on Facebook, Twitter, or Linkedin to keep your audience active, and to get more leads from new potential customers interested in the content you create.
It’s quite easy to convert website traffic into leads – it’s enough to add a lead-generating call-to-action button to your blog posts. These call-to-action buttons can lead to free content such as webinars, free ebooks, or whitepapers. After clicking the button, they have to fill in a form with their information to receive the free content.
If you want to become an industry leader, focus on creating creative and valuable content for your target audience. Even small business blogs may be influential – just imagine the impact your educational blog posts may have on a confused customer: https://www.12handz.com/services/copywriting-and-content-marketing.
How to create a successful blog strategy?
Follow these simple and learn how to create a successful blog strategy.
- Do research to know who your audience is.
- Set clear and realistic goals.
- Develop a content strategy – write a blog and expand it with extra information, contests, or extra information beyond your industry.
- Set a blogging schedule, be consistent, and remember – the more you post, the more successful you are.
- Give your blog a personal touch – don’t rely on facts and research, but write about your experience too.