The Best EU Countries Offering Tourist Incentives in 2025

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With travel demand surging in 2025, many European Union (EU) countries are rolling out attractive incentives to boost tourism. Whether it’s slashing holiday costs, reducing taxes, or offering unique travel experiences, various destinations are competing to attract visitors. In this comprehensive guide, we explore the best EU countries currently offering fantastic deals to increase tourist trade.

Why Are EU Countries Offering Travel Deals?

The COVID-19 pandemic and economic shifts have reshaped global tourism. Many EU nations are now adopting strategies such as:

• Discounted holiday packages

• Reduced or eliminated tourist taxes

• Government-subsidized travel initiatives

• Free or discounted attractions

• Extended visa-free stays for non-EU visitors

Countries like Greece, Italy, and Spain, which rely heavily on tourism, are leading the way with traveler-friendly deals to boost their economies.

Best EU Countries Offering Tourist Deals in 2025

1. Cyprus – Affordable Beach Holidays

Cyprus has become one of the most affordable EU holiday destinations in 2025. Key offers include:

• 38% reduction in package holiday costs – Resorts in Larnaca and Paphos are offering discounts of up to £495 per person compared to last year.

• Government-backed travel subsidies – Discounts on domestic transportation and heritage site entry.

• Extended off-season travel incentives – Cheaper accommodations for those traveling between October and April.

2. Greece – Savings on Accommodation and Travel

Greece, one of the world’s top tourist destinations, has introduced new deals to attract visitors:

• Up to 28% lower holiday costs – Savings of approximately £188 per person for destinations like Kefalonia and Crete.

• Reduced VAT on tourism-related services – Lower costs for hotels, restaurants, and travel agencies.

• Extended free access to archaeological sites – Certain dates throughout the year allow free entry to major landmarks like the Acropolis.

3. Italy – Affordable Cultural & Coastal Tourism

Italy remains a top choice for travelers seeking culture and coastal beauty. Incentives include:

• Sardinia holiday price reductions (22%) – Savings of up to £155 per traveler.

• Venice visitor incentives – While the city is implementing a €5-€10 tax for last-minute tourists, early-bird bookings are rewarded with discounts.

• Southern Italy tourism grants – Regions like Calabria and Puglia are offering discounts on accommodations and dining.

4. Spain – Budget-Friendly Sun and Fun

Spain is witnessing a rise in demand, but there are still fantastic deals available:

• Government-subsidized senior travel programs – Discounts on transport and lodging for retirees.

• Canary Islands seasonal deals – Winter months see lower prices for beach resorts.

• Reduced train fares for tourists – Spain’s extensive high-speed rail network offers discounts for international visitors.

5. Portugal – Sustainable & Budget Travel

Portugal is making an effort to balance tourism growth with sustainability:

• Eco-tourism incentives – Discounts for travelers using public transport and staying in eco-friendly accommodations.

• Affordable city breaks – Lisbon and Porto offer lower-cost city passes that include free public transport and museum entry.

• Algarve off-season promotions – Lower prices for flights and hotels in winter months.

6. Bulgaria – Europe’s Cheapest Holiday Destination

Bulgaria remains an excellent budget-friendly destination with:

• Low-cost Black Sea resorts – Competitive pricing for beach holidays in Varna and Sunny Beach.

• Affordable ski resorts – Bansko and Borovets offer some of the cheapest ski packages in Europe.

• Reduced VAT for tourists – Discounts on hospitality services.

7. Malta – Discounted Airfare and Hotel Packages

Malta has launched several initiatives to lure more travelers:

• Flight discounts – Airlines are offering reduced fares for long-haul visitors.

• Free museum entry for tourists – Various cultural attractions waive entrance fees.

• Discounted diving experiences – Popular for its crystal-clear waters and wreck diving sites.

How to Take Advantage of These Travel Deals

To make the most of these offers, follow these tips:

1. Book in advance – Many discounts apply to early bookings.

2. Travel off-peak – Visiting during the shoulder season (spring and autumn) offers lower costs.

3. Check government websites – Many official tourism boards list special offers.

4. Use travel deal websites – Platforms like Expedia, Skyscanner, and Google Flights highlight discounted packages.

5. Leverage loyalty programs – Hotels and airlines offer perks for returning customers.

Countries Increasing Tourist Taxes in 2025

While some EU nations are offering travel discounts, others are implementing higher tourist taxes:

• Venice, Italy – Tourist tax increases to €10 for last-minute travelers on peak days.

• Greece – Hotel taxes will rise by €0.5 to €2 per night, while cruise levies will increase to €8.

• Barcelona, Spain – Tourist tax hikes planned for 2025 to manage overcrowding.

• Amsterdam, Netherlands – Higher tourist levies on accommodations and entertainment.

Conclusion: The Best Value Destinations in 2025

For travelers looking to maximize their budgets in 2025, countries like Cyprus, Greece, Italy, Spain, Portugal, Bulgaria, and Malta offer the best deals. From discounted holiday packages to free attractions, these destinations make European travel more affordable and enjoyable.

By planning wisely and taking advantage of seasonal discounts, travelers can explore Europe without breaking the bank. Whether you seek sun-soaked beaches, cultural heritage, or city escapes, there’s a perfect EU destination for every budget in 2025.

FAQs

Which EU country is the cheapest to visit in 2025?

Bulgaria remains the most budget-friendly destination, offering low-cost beach and ski holidays.

Which EU destinations are offering free attractions?

Portugal, Malta, and Greece have free museum and archaeological site entry on select days.

Are tourist taxes increasing in Europe?

Yes, some cities like Venice, Barcelona, and Amsterdam are raising their tourist taxes to manage visitor numbers.

What are the best off-peak months to travel to Europe?

April-May and September-November offer lower prices and fewer crowds.

How can I find the best travel deals?

Check government tourism websites, book in advance, and use travel comparison platforms like Expedia and Skyscanner.

By staying informed and making strategic choices, tourists can enjoy the best that Europe has to offer at the most affordable rates in 2025.