Practically everything is customizable these days, so why should you continue packaging your supplements in generic packaging? If you want to make sure your products are unique and not just a copycat of your competitors’ products, it’s time to look into customizing your packaging. Custom supplement packaging is a great way to make sure you products look exactly the way you want them to look. Customization also makes a great impression on consumers. With ePac digital flexible packaging, you can say goodbye to conformity for good. Here are a few of the many benefits custom packaging can offer you.

 

Differentiation

If you sell supplements, you already know there are hundreds of other supplement companies out there. How will consumers differentiate between your products and all the rest? The answer is custom packaging. When you customize your packaging, you can make it different from your top competitors so consumers can easily spot it even if it’s located right next to competitors’ products on a shelf.

Branding

Your brand is the most important aspect of your identity. Product packaging is the perfect place to promote yourself and create brand awareness. Add your mascot, logo or tagline directly to your packaging whenever possible.

Consumer Experience

Boring, generic packaging tends to have the wrong effect on consumers. To garner excitement and enhance the consumer experience, make sure your packaging is interesting and inviting. If you aren’t sure how to achieve this goal, consider creating a variety of potential packaging designs. Then, create an online poll and invite your audience to choose the designs that appeal to them most. Polls and test groups can yield invaluable information about what types of colors and designs your target audience prefers.

Eco-Friendly and Child-Safe Options

When you choose customized packaging, you have the option to select eco-friendly materials. This is a great way to show your commitment to beautifying the world and doing your part to prevent excess waste in landfills. There are ePac digital flexible packaging options that are made from recyclable plastic. Take the opportunity to let consumers know the products they purchase from you are environmentally friendly and should be recycled.

In addition to eco-friendly packaging, there are also other customizable packaging options. One example is child resistant packaging that helps you stay in compliance with regulations put in place by the U.S. Consumer Product Safety Commission. If you aren’t sure whether your products require zippered packaging, make sure you check out the CPSC website. It covers all industries and product categories that need child-resistant packaging.

 

Reduced Shipping Fees

If you package your products into ill-fitting boxes, you’re more likely to get saddled with increased shipping fees. Ideally, you shouldn’t have empty space between your products and the top, sides or bottom of your packaging. With custom ePac digital flexible packaging, you can make sure your products fit into their intended packaging perfectly. As a result, you’ll pay appropriate shipping fees instead of paying too much.

If you had doubts about the importance of customized packaging before, they are probably gone now. Whether you own a startup or a business that’s been around for years, customizing your packaging can be very beneficial and can contribute to your future success.