Following on from CIM’s recent launch of 50 North East Marketing Greats, they invite you to meet Charlie Nettle of AV Dawson based in Middlesbrough, who says he should have been a fireman.

This new initiative aims to develop and retain marketing talent in the North East region.  Diane Earles, Network Manager for CIM, explains “‘North East Marketing Greats’ are marketing figureheads from some of the biggest brands in the region and industry sectors that are driving the Northern Powerhouse economy; including manufacturing, digital and logistics.  Through the ‘Marketing Greats’ we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing.  Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region.”  She continued, “Developing our original ‘Great North East Brands’ initiative, which ran for a number of years, ‘Marketing Greats’ provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketing roles located in the North East.”

Like Charlie Nettle, Chair of CIM North East, many people do not start off wanting to be marketers, or are even aware of it as a career option.  Charlie, who is Head of Marketing & Business Development at AV Dawson, said, “I was never really sure what I wanted to do when I was growing up.  Various surveys I did told me I should have been a fireman, but I wasn’t really up for that.  I always had an interest in business and understanding people but wasn’t sure what to do with it, so I am pleased to have found marketing and to be pursuing my career in the North East.” He continued, “This is why we want marketing to stand out as an exciting career choice at the early stages of a person’s career journey. Hopefully, young people in our region’s schools, colleges and universities will be inspired by the journeys of our ‘Marketing Greats’ and will consider marketing as an option.”

The 50 ‘North East Marketing Greats’ profiles can be found at