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Top performing Mazda dealers recognised at annual All Stars awards

Mazda has recognised the top performing dealerships, across the sales and aftersales departments in its annual All Stars awards. Now in its seventh year, the awards celebrate dealerships that placed within the top 25 in the 2025 Mazda Sales and Aftersales leagues, alongside top performing dealers within Fleet and Used Cars. The evening also celebrates a group of ‘star performers’ – individuals that are nominated for individual stand out performance and contribution in their areas. 

With a strong network of 114 dealerships across the UK, the All Stars Sales and Aftersales Leagues measure dealer performance across a number of different categories for both respective areas, including customer satisfaction surveys, renewals performance and service loyalty.

With high performing scoring in metrics across the board, Edwards Mazda Kempsey achieved first place in the sales league rankings, while Romford Mazda secured the top spot as number one Aftersales Dealer for the third time since the inception of the awards.

Oakmere Mazda Northwich, winners of the overall 2025 Mazda Dealer League, took home the prize for ‘Enquiry Management’. For the third consecutive year, Newport Mazda once again claimed the award for Mazda Approved Used Car, while TW White & Sons Great Bookham has been recognised for Parts Performance for the second year in a row.

Other winners from the 13 award categories include: previous All Stars award winners RRG Mazda Stockport for Fleet Specialist Dealer, Bourne Road Mazda Crayford for Customer Satisfaction across service, plus Magna Mazda Dorchester for Customer Satisfaction across sales.

In addition, nine individual Star performers were honoured by Mazda Business Managers and Regional Business Managers in special recognition for their performance excellence over the last 12 months. Among those who received individual awards were Amanda Savage at Vertu Mazda Redditch for her focus and leadership guiding her sales team, Paul Snowball from Stoneacre Newcastle for his outstanding performance and Briony Widman at Sandicliffe Nottingham for her strong leadership.

Commenting on this year’s All Stars results, Laura Brailey, Sales Director at Mazda UK, said: “The Mazda All Stars awards evening is a fantastic opportunity for Mazda UK to celebrate exceptional performances of the top performing dealers across sales, service, fleet and used cars, as well as certain hand selected star performers from each territory”.

Adding, “We recognise that delivering a strong performance across a variety of areas consistently throughout a 12-month period takes focus, resilience and passion. Mazda UK is grateful to be able to host this very special awards evening so that we can thank everyone involved in contributing to the success of our brand”.

Full list of winners include:

Award name Winner  
Enquiry Management Oakmere Mazda Northwich
Parts Performance TW White & Sons Mazda Great Bookham
Customer For Life Coventry Mazda
Service Loyalty Rockingham Corby
Motability Dealer Struans Motors
Sales Vs Objective Eden Mazda Taunton
Fleet Specialist Dealer RRG Mazda Stockport
Mazda Local Business Dealer Eden Mazda Basingstoke
Mazda Approved Used Car Newport Mazda
Customer Satisfaction Service      Bourne Road Crayford
Customer Satisfaction Sales                Magna Mazda Dorchester
No.1 Aftersales Dealer Romford Mazda
No.1 Sales Dealer Edwards Mazda Kempsey
Special Recognition Award John Murdoch, Service Manager Vertu Hamilton
Special Recognition Award Paul Snowball, General Manager Stoneacre Newcastle
Special Recognition Award Darren Varley, Service Manager Perrys Blackburn
Special Recognition Award Briony Widman, Sales Manager Sandicliffe Nottingham
Special Recognition Award Amanda Savage, Sales Manager Vertu Mazda Redditch
Special Recognition Award Robert Fulford, Sales Manager Donalds Mazda Ipswich
Special Recognition Award Steve Davie, Service Manager Hendy Mazda Eastleigh
Special Recognition Award Ben Trainor, Sales Manager Brayley Milton Keynes
Special Recognition Award Simon Gurdere, Sales Advisor T W White Orpington
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