North East Connected

The Triumphs and Challenges of Growing a Multi-million Pound Brand

The former Chief Financial Officer of clothing brand Superdry will be sharing the triumphs and challenges that a business can face as it grows from a small brand to a global name, at a free event in December.

Chas Howes joined Superdry in 2007 and oversaw a growth in turnover from £41m to £314m in 2012.

He chaired the project team responsible for listing the business on the London Stock Exchange in March 2010, winning ‘IPO of the Year’ in 2010 and achieving FTSE250 status within one year.

Colin Bell, Business Growth Director at the North East LEP, said: “Chas Howes will be sharing his knowledge and experience with North East businesses at our next Growth Hub Live event on 7 December.

“We’re inviting businesses leaders who have the ambition to take their business to the next level to come and hear from Chas, who will give an insight into the reality of leading a multi-million pound brand through a period of rapid growth and the highs and lows that come with that.”

Howes will be the keynote speaker at the Growth Hub Live event, which takes place on Thursday 7 December from 8.30am to 12.30pm at Sage Gateshead.

Hosted by North East Growth Board member and entrepreneur Ammar Mirza, the event will address the challenges that business leaders can face when taking a company to the next level of growth. There will be a panel of representatives from North East businesses including Sue Ormerod from Nigel Wright and Nigel Mills, Chair of Lakeland Distillery and the Entrepreneurs Forums, who will tackle some of the issues commonly faced by growing enterprises.

The event is free to attend and is aimed at businesses which have five or more employees and a current turnover of at least £500k per annum.

Free place at the Growth Hub Live event can be booked here (https://www.eventbrite.co.uk/e/taking-leadership-to-the-next-level-with-chas-howes-former-cfo-of-superdry-tickets-37646991164)

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