Award winning Northumberland hotel, golf and spa, Matfen Hall is bucking the Dry January trend this month by celebrating all things gin, with its limited edition Ginuary afternoon tea.

North East gin lovers can celebrate Ginuary with a specially selected gin of the week from local distilleries, along with a selection of finger sandwiches, scones and gin themed desserts.

If you’re partial to a drop of mother’s ruin, you’ll love the limited-edition desserts Matfen Hall has created for this month only, including white chocolate and gin torte, sloe gin and elderflower tart, gin and lime jelly, and lime and juniper cake.

Bernard Bloodworth, general manager of Matfen Hall, said: “The popularity of gin has been on the rise for some time. We’re pleased to be able to offer this limited edition Ginuary menu to our discerning customers.

“We’ve partnered with local distilleries such as Edinburgh Gin Distillery and The Lakes Distillery to offer the best the North has to offer in terms of taste and quality. Choosing a different gin to showcase each week allows us to promote a wider selection of the most innovate flavours.”

The limited edition Ginuary afternoon tea is available until the end of the month for £24.95 per person.

For more information, or to make a booking, visit or call 01661 886 500.