The This Morning star greeted queues of excited shoppers at Gateshead’s intu Metrocentre, as she opened a new branch of Yours Clothing, which has relocated to the centre’s Green Mall.
The new, larger store is part of a national chain offering fabulous fashion in plus sizes for women.
Alison said: “It’s an absolute pleasure to be opening one of my genuinely favourite shops and it’s great to see the amazing turn out for such a fabulous store.
“I can’t wait for everyone to come inside and try on all the stylish, gorgeous clothing for big and beautiful women.”
For further information visit www.intu.co.uk/metrocentre.