TV and fashion celebrity Jessica Wright is helping to celebrate the style of bus passengers across the north east.

The former TOWIE star has teamed up with Stagecoach to launch a nationwide search for a ‘style squad’ – a group of individual customers who will be chosen based on their style, creativity and personality*.

The campaign aims to highlight and applaud the diverse range of fashion tastes that exist among the country’s bus passengers, with entrants asked to share their sense of style via social media.

Stagecoach and the team behind Jessica’s Sistaglam clothing range will invite shortlisted entrants to take part in a fashion event in Manchester on 20 May 2017 which will include a range of fashion activities, speakers and a Q&A session with Jessica.

At that event, three winners will be chosen – based on their input on the day – to take part in a ‘squad’ photoshoot with Jessica for her Sistaglam clothing line, followed by a meal with the star. The winners will also feature in an advert to be displayed on buses in different parts of the UK.

To enter, passengers are invited to send videos, flipagrams or photos of themselves via social media – ideally showing them on board a Stagecoach bus – which they feel show off their sense of individual style. Entrants should also outline in their posts the qualities they feel they can bring to Jessica’s squad.

Using the #SquadOnBoard hashtag, customers can enter via Twitter, Instagram and Facebook. Entries can also be made by emailing

The closing date for entries is 30 April 2017 and entrants must have downloaded the Stagecoach Bus smartphone app – which is free of charge – to be able to win the competition*.

Jessica said: “I love watching what people are wearing and seeing how creative they can be with their outfits – what someone wears really shows off their personality. The country’s bus passengers are a great example of the range of styles and tastes people have when it comes to fashion and I am really excited to hear what Stagecoach customers can bring to our squad – we’re looking for fun people with big personalities, individual style and a passion for fashion

“I can’t wait to meet everyone at the fashion event and to get to know the winning squad – I’m also hoping to get some ideas for my next collection.”

Stagecoach North East Marketing Manager Mark Middleton, added: “At Stagecoach, we place huge emphasis on our people and this campaign is a great way to recognise the huge diversity of our passengers, whether they’re travelling to university, commuting to work, heading to the shops or going out with friends.

“Taking the bus rather than the car can be a good way of saving money – so you can save a bit of cash to treat yourself. We are really excited to see the entries and our passengers’ unique styles. We wish everyone the best of luck with their entries.”

For further information about Stagecoach North East please visit