- Nick Knowles joins Isuzu as an ambassador, bringing his hands-on expertise and trusted TV persona to the brand.
- Behind the wheel of The New D-Max STEEL Edition, Nick enjoys a fully equipped, tough, and versatile pick-up built for work and adventure.
- Celebrating tradespeople and craftsmanship, the partnership ties into Nick’s role hosting the FMB Master Builder Awards, sponsored by Isuzu.
Isuzu UK is delighted to announce that television presenter, writer, and musician Nick Knowles has officially joined the Isuzu family as a brand ambassador, a partnership that brings together two household names synonymous with hard work, reliability, and getting the job done right.
A familiar and much-loved face on British television, Nick Knowles has built a long-standing career centred around helping people, championing community projects, and fronting a wide variety of factual and entertainment programming.
His can-do attitude and hands-on approach have earned him a reputation as one of Britain’s most relatable and down-to-earth TV personalities; qualities that align perfectly with the Isuzu brand and its ruggedly dependable D-Max pick-up.
Nick’s connection to the building and construction industry runs deeper than his television work. As the host of the Federation of Master Builders (FMB) Master Builder Awards, proudly headline sponsored by Isuzu UK, Nick celebrates the skill, commitment, and craftsmanship of the UK’s tradespeople. His long-standing support for the trade makes him a natural fit for Isuzu, a brand trusted by builders, farmers, and professionals who demand reliability every day.
Speaking about the partnership, George Wallis, Head of Marketing at Isuzu UK, said: “Nick Knowles and the Isuzu D-Max go together like bricks and mortar, both are tough, dependable, and built to last. We’re thrilled to have Nick join the Isuzu family. Nick’s passion for all things construction is infectious, and this partnership really builds on a strong foundation.”
As part of his ambassador role, Nick will be driving The New Isuzu D-Max STEEL Edition, a special edition model that blends strength, practicality, and a bold modern look, perfectly reflecting Nick’s personality and working lifestyle. His vehicle is fitted with an impressive list of accessories, including an electric roller shutter, bed rug, sports bars, grille lamps and rooftop lightbar, bonnet protector, bonnet lift, tailgate assist, wireless charger, wind visors, tow bar and 13-pin towing electrics, everything a true hands-on professional could need from work to weekend adventures.
It’s a pick-up that combines the strength and reliability that Isuzu is renowned for, with the style and features today’s drivers demand. Whether it’s hauling gear to a building site, supporting one of Nick’s many hands-on projects, or heading out on a weekend adventure, the D-Max STEEL Edition is ready for whatever he throws at it.
Nick Knowles, English television presenter, writer, and musician, commented: “I’ve always admired people and brands that roll up their sleeves and get stuck in, and that’s exactly what Isuzu is all about. The D-Max STEEL Edition fits my lifestyle perfectly; it’s tough, reliable, and stylish. Whether I’m heading to a filming location, supporting a project, or taking on a personal build, the D-Max has everything I need. I’m really proud to partner with a brand that shares my values and supports the hardworking tradespeople who keep this country running.”
Nick’s collaboration with Isuzu as an ambassador marks another step in Isuzu UK’s commitment to championing those who work hard, think practically, and are driven to do, the very people the D-Max was built for. With its reputation for dependability, safety, and capability, the D-Max continues to be the pick-up of choice for professionals and adventurers alike.
To find out more about Isuzu’s sponsorships and ambassadors visit www.isuzu.co.uk/sponsorship.