Soft2Bet is a global iGaming technology and operating company that delivers full-scale platforms, advanced gamification systems, and end-to-end solutions for online casino and sports betting brands. Operating across multiple regulated markets, the company plays a central role in how modern digital gaming businesses launch, grow, and retain players in highly competitive environments.
Founded in 2016 by Uri Poliavich, Soft2Bet was created with a clear objective: to move beyond traditional gaming platforms and introduce a new generation of player-centric, data-driven, and fully customizable iGaming ecosystems. Since its launch, the company has grown rapidly by combining proprietary technology with a strong compliance framework, allowing it to scale across jurisdictions while maintaining high regulatory standards.
A Technology-First iGaming Company
Unlike many gaming suppliers that rely on third-party platforms, Soft2Bet has invested heavily in building its own technology stack. This includes its Player Account Management (PAM) system, casino and sportsbook integrations, and frontend frameworks designed for localization and performance.
This technology-first approach allows operators using Soft2Bet to benefit from:
- Faster market entry in regulated jurisdictions
- Full control over player data, wallets, and bonuses
- Seamless integration with payment providers and content suppliers
- High-performance frontend experiences optimized for conversion and retention
By owning its core infrastructure, Soft2Bet can continuously improve performance, introduce new features, and adapt to changing regulatory or market requirements without depending on external vendors.
MEGA: Redefining Player Engagement
One of Soft2Bet’s most significant innovations is its Motivational Engineering Gaming Application (MEGA). Launched in 2023, MEGA is a full gamification solution that sits on top of casino and sportsbook platforms and transforms how players interact with games.
MEGA uses behavioral data and real-time triggers to create personalized journeys for each player. Instead of generic bonuses, players receive missions, challenges, rewards, and progression systems designed to increase engagement and long-term loyalty.
The commercial impact of MEGA has been proven across multiple brands, delivering strong growth in player activity, deposits, and lifetime value. This makes it not just a gamification layer, but a revenue-driving engine for operators.
Operating as Both B2B and B2C
Soft2Bet operates a hybrid model that combines B2B technology supply with B2C brand ownership. This dual structure gives the company a unique advantage: it can test new features, mechanics, and marketing strategies on its own brands before rolling them out to partner operators.
Its B2C portfolio includes localized brands across Europe and North America, each tailored to the language, culture, and regulatory environment of its target market. These brands are powered by the same technology stack and MEGA platform that Soft2Bet offers to B2B partners, ensuring continuous real-world validation of its systems.
Regulated Market Presence
Soft2Bet holds licenses across 11 jurisdictions and operates under 19 regulatory approvals. This allows the company to offer compliant gaming solutions in some of the world’s most tightly controlled markets, including Scandinavia, Canada, and Eastern Europe.
Regulatory compliance is deeply embedded into Soft2Bet’s operational model. The company maintains dedicated teams for:
- Player verification and AML
- Responsible gaming monitoring
- Fraud detection and risk management
- Regulatory reporting and audits
This structure ensures that both Soft2Bet’s own brands and its B2B clients can operate safely, transparently, and in full alignment with local laws.
Supporting Innovation Through Soft2Bet Invest
In 2024, the company launched Soft2Bet Invest, a €50 million innovation fund focused on supporting startups and emerging businesses in iGaming and casual gaming. The fund provides not only financial backing but also access to Soft2Bet’s technical expertise, compliance infrastructure, and market network.
This initiative strengthens Soft2Bet’s position as an ecosystem builder rather than just a software supplier, helping new companies bring innovative gaming products to market more efficiently.
Industry Recognition and Market Position
Soft2Bet’s growth and innovation have been recognized by major industry bodies such as EGR, SBC, SiGMA, and the Global Gaming Awards. Its leadership team, technology platforms, and product launches have received multiple awards, reinforcing its reputation as one of the most forward-thinking companies in the iGaming sector.
Conclusion
Soft2Bet represents a modern, vertically integrated iGaming company that combines proprietary technology, regulatory expertise, and advanced gamification into a single scalable ecosystem. Through its MEGA platform, B2B solutions, and global B2C brands, it continues to shape how online gaming and sports betting platforms engage players and grow in regulated markets.