The investment, from Middleton Enterprises, Northstar Ventures and Beyond Digital’s Managing Director Louise Richley, will help the firm to build upon its growing collection of blue chip clients, which already includes Volvo, Jaguar Land Rover and Greggs.
By adding ten new members of staff to the existing team of seven, the Boldon-based company now plans to develop its product range and create the infrastructure for growth around the expanded sales team.
Middleton Enterprises has added an additional £120,000 investment to its existing £100,000 stake in Beyond Digital, whilst a fresh injection of £150,000 takes Northstar Ventures’ support of the company to £300,000. Ms Richley has personally invested £30,000.
Beyond Digital Solutions offers digital signage systems, including content design, software, hardware and ongoing support.
One of the new recruits is National Account Director, appointed alongside new Account Managers and Business Development Managers.
Louise Richley said: “This latest investment is allowing Beyond Digital to grow in ways that have always matched our aspirations. By creating the internal infrastructure for growth, forming a dedicated sales team and working on product development, we are now in a position to push on and reach new levels.
“The continued support of Middleton Enterprises and Northstar Ventures is fantastic, and puts us in a strong position to continue our work with new and existing clients on a national level.”
David Alprovich, Commercial Director of Middleton Enterprises, said: “Beyond Digital Solutions is an excellent example of a North East business using innovative technology to deliver products and services to some of the world’s best known companies. This investment is a reflection of our belief that this is a business with great potential, due to the quality of the products and the creativity of the team. We are looking forward to seeing the company go from strength to strength.”
Ian Richards, Director at Northstar Ventures, said: “Beyond Digital Solutions is an exciting and dynamic company in a growing market. The creation of jobs from this investment is great news for the North East and for the company as a whole and shows real value from our investment.”
Both of Northstar Ventures’ investments come from the firm’s Finance for Business North East Accelerator Fund, which is backed by the European Regional Development Fund, the Regional Growth Fund and the European Investment Bank.