Lead delivery partner for Great Exhibition of the North, NewcastleGateshead Initiative, has appointed award-winning public relations consultancy, Karol Marketing to provide communications support for the biggest event in England this summer.
Following a competitive pitch process, the Newcastle-based communications agency has been supporting on all aspects of the Exhibition’s media and PR over the last couple of months, with a focus on raising awareness among local, regional, national and international audiences in the lead-up to and throughout the 80-day Exhibition.
Having been at the forefront of communications in the North East for over 25 years, Karol Marketing is well placed to work closely with the team at Great Exhibition of the North, whose head offices are based across the River Tyne in Gateshead.
Media and communications manager, Fiona Morgan, is working in-house alongside the Great Exhibition of the North team bringing unrivalled knowledge and contacts in the arts, travel and tourism and events sectors from her past experience with the Edinburgh Fringe – the world’s largest arts festival.
Karol’s founder and managing director, Stefan Lepkowski, commented; “We’ve all been looking forward to Great Exhibition of the North for some time now so to be appointed to support on the media and PR activity is a credit to our team. We’re proud to be part of such a fantastic programme and we’ll continue to use our expertise to help showcase and celebrate what the North of England has to offer.”
Taking place from 22 June – 9 September 2018 across NewcastleGateshead, the free, once-in-a-lifetime Exhibition celebrates great art and culture, design and innovation from across the North. Full of amazing exhibits, live performances, displays of innovation, new artworks and magical experiences, it will tell the inspiring story of the North of England and how its innovators, businesses, artists and designers have shaped our present and are inspiring our future.
Visitors will begin their journey at one of three iconic venues – Great North Museum, BALTIC Centre for Contemporary Art and Sage Gateshead – before joining three trails through 30 world-class venues and public spaces on either side of the River Tyne that celebrate the North’s achievements in art and culture, design, and innovation.
Kathie Wilcox, Marketing and Communications Director at NGI said: “During the pitch process we were really impressed with the range and breadth of relevant experience, knowledge and contacts demonstrated by the Karol team, combined with their passion and enthusiasm for the project. They demonstrated an excellent understanding of the brief, opportunities and challenges as well as a flexible approach to providing expertise which would best augment our in-house skills and capacity. Since coming on board, Fiona has quickly become an invaluable member of the team here, working closely with Great Exhibition colleagues to deliver a wide range of proactive PR and media relations which has secured regional, North-wide and national coverage and really helped us to gain positive profile for the event.”
Karol Marketing is one of the most awarded public relations and marketing agencies in the North East of England. At the most recent Chartered Institute of Public Relations (CIPR) PRide awards, it won four awards including Corporate & Business Communications Campaign, Not-for-Profit Campaign, Best Use of Media Relations and Best Event.