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INEOS Automotive partners with The Game Fair for 2023

Byadmin

Aug 21, 2023 #INEOS Grenadier
  • INEOS Automotive is Official 4X4 Partner of The Game Fair in 2023
  • Grenadier off road test drives available for visitors to the England and Scotland events
  • Renowned safari accessory manufacturer Melvill & Moon joins the INEOS stand

London, 30 June 2023 – INEOS Automotive is continuing its association with The Game Fair as the Official 4X4 Partner for its major events in 2023. Through the partnership and ongoing attendance at the shows, INEOS Automotive is maintaining its support for the great British countryside and all those who work and live in it.

The partnership builds on two years of support from INEOS Automotive for The Game Fair, which are at the heart of countryside pursuits and land management. The 2023 series of events, which commenced with the Northern Shooting Show in Yorkshire on 6 May, allows visitors the chance to get up close and personal with the INEOS Grenadier, with product experts on hand to answer any questions and help them digitally configure their own vehicles.

The upcoming UK event dates and locations that INEOS Automotive is attending are:

  • GWCT Scottish Game Fair, Scone Palace Parklands, Perthshire – 30 June – 2 July
  • The Game Fair, Ragley Hall, Warwickshire – 28 – 30 July
  • World Gunmakers’ Evening, The Armoury House, London – 8 November

Visitors to the Scone Palace and Ragley Hall events will have the opportunity to test drive the INEOS Grenadier off-road and experience first-hand the rugged 4X4’s go-anywhere capabilities and modern refinement.

Joining INEOS Automotive at Game Fair events is Melvill & Moon, South Africa’s ‘retro safari brand’ and manufacturer of high-end safari luggage, canvas seat covers, campaign furniture and safari accessories.

Gary Pearson, Head of Commercial Operations and UK, MENA and Ireland for INEOS Automotive, commented: “2023 promises to be an exceptional year for us as we ramp-up production and get more Grenadiers into the hands of our customers. We are building a strong community of Grenadier enthusiasts – many of whom need a reliable 4X4 capable of tackling the toughest environments, alongside that modern refinement for on road driving. We’re looking forward to introducing the Grenadier to even more people who depend on their vehicles to support countryside living.”

James Gower, Managing Director of The Game Fair Ltd, added: “We are delighted to welcome INEOS Automotive on board as the Official 4X4 Partner. Our visitors include many of the Grenadier’s target customer groups – foresters, gamekeepers, land agents and fishermen: and they all attend in their thousands. Plus, our Game Fairs offer INEOS Automotive a unique opportunity to speak not only to individual consumers but also rural businesses that need fleets of vehicles. We have partnered with INEOS for many years and are excited to welcome them back for 2023 with their biggest stand to date – located in a prominent position next to the main arena.”

To find out more about Grenadier prices, technical specifications and options, visit www.ineosgrenadier.com

By admin

BYD announces voestalpine as major supplier to its first European car factoryAustrian company will produce steel for plant in Szeged, Hungary Facility will be ready to start manufacturing vehicles by end of 2025 Regional supply base key to policy of localised production New V2H pilot project also confirmed for Austria BYD, the world’s leading manufacturer of new-energy vehicles, is pleased to announce that it has reached agreement with voestalpine, a globally leading steel and technology group, to supply its new passenger-car factory in Hungary. Confirmed by BYD Executive Vice President Stella Li in Vienna, alongside voestalpine CEO Herbert Eibensteiner, the agreement covers sheet steel, and makes voestalpine one of the first confirmed supply partners for the Szeged facility. The company was chosen by BYD because of its geographical proximity to the factory in Hungary, and the high quality and excellent reputation of Austrian steel. The agreement marks a significant step in BYD’s localisation policy, as the brand continues to expand its operations across Europe. BYD will be on sale in 29 European countries by the end of 2025, and its sales network will comprise more than 1000 retail stores. In addition, BYD recently committed to a new European headquarters in Budapest, along with its first bespoke European R&D centre, also in Hungary. The announcement of voestalpine as a supplier demonstrates how BYD is committed to sourcing high-quality, competitive local suppliers to support its stated goal of producing cars in Europe, for Europe. It continues to meet with hundreds of potential suppliers in key markets as it ramps up preparations for the start of European production. BYD Executive Vice President Stella Li commented: “BYD has always been clear that we have come to Europe to stay in Europe – and to produce here. Our commitment to the European market is strong and as we’re showing here, it goes far beyond pure car sales. We’re applying a long-term vision here, with the goal of being seen by consumers, within the next five years, as a European manufacturer. Our factory in Hungary is at the heart of this process, of course, so every local supplier we announce is another significant step. I’m delighted that we will be working with voestalpine, a company that has a long history of innovation and a commitment to decarbonisation and sustainable CO2 reduction.” Herbert Eibensteiner, CEO voestalpine, said: “With its high-quality steel products, voestalpine is an important partner for the global automotive industry. We offer renowned automotive manufacturers and suppliers reliable and sustainable solutions, thanks to our unique combination of technology and materials expertise. Our products can be found in almost all automotive assemblies – from the body and powertrain to safety-critical components. Starting this fall, we will be supplying BYD – a Chinese technology company that manufactures in Europe – from our location in Linz. We are confident that this initial order for the production of high-quality flat steel for car bodies and outer panels will lay the foundation for a long-term partnership.” BYD has been enjoying strong progress in Austria, becoming the number one brand with private BEV buyers (and enjoying a 15% share of that market). Its overall market share in the country now sits at 2.5%. To further support this success, BYD has also announced that Austria will become the European Union pilot market for the implementation of V2H (Vehicle to Home) technology in its vehicles. Austria has been chosen for this project, which will be managed in conjunction with a local partner, because of the country’s high penetration of solar energy (more than half of all Austrian households are supplied with solar-panel energy). Customer demand is also strong, with BYD dealerships reporting that half of customers are already asking when V2H will become available, to help them maximise the efficiency of solar and reduce their energy costs. More specific details of the project, including a timeline, will be announced shortly.
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