Partner Jurni, the partner-first growth programme from Jurni, has announced the expansion of its partner programme with the addition of three UK vehicle leasing businesses, including two established brokers and a newly formed operation.
The latest partners to join the programme are:
- Harwoods Leasing, a new trading division of Harwoods Group Ltd, serving customers across the South Coast
- Applied Leasing, an independent leasing specialist based in Telford
- Wave Vehicle Leasing, an expanding vehicle leasing provider based in Winchester
The additions reflect continued demand from established leasing brokers and dealer groups looking to scale efficiently, strengthen commercial performance, and compete more effectively through shared infrastructure, while retaining control of their own brand and customer relationships.
Partner Jurni is designed to accelerate partner growth through shared buying power, proven infrastructure, and hands-on operational support. The programme brings together technology, funder access and compliance expertise supporting sustainable, long-term growth.
Duncan Fitzgerald, Chief Operating Officer at Jurni, said:
“Partner Jurni is about giving leasing businesses the confidence to grow on their own terms. We’ve built a proven model that removes friction and strengthens commercial performance, while preserving the autonomy that matters to our partners. Welcoming Harwoods Leasing, Applied Leasing and Wave Vehicle Leasing into the programme is a strong endorsement of that approach as we continue to grow the Partner Jurni network.”
Each of the new partners brings strong regional presence, experienced teams, and a customer-first approach that aligns with Partner Jurni’s model of aligned and autonomous growth.
Commenting on joining the programme, Sam Cadwell, Head of Fleet Sales and Leasing at Harwoods Group said:
“Partner Jurni was attractive to us because it offers scale without compromise. As a long-established prestige motor dealer group, we wanted to accelerate our leasing and salary sacrifice proposition to corporate and fleet customers nationally, with the backing of proven systems, access to some of the biggest funders in the UK, a wider range of vehicle brands, and operational expertise. Partner Jurni gives us the infrastructure, buying power and confidence to grow efficiently and competitively from day one – while still running the business in a way that works for our customers.”
Lucy Joyce, Managing Director, Applied Leasing added:
“Although we’ve been trading for over 35 years, Partner Jurni offers us the benefits of a larger group, allowing us to provide even more competitive deals on a wider range of the latest makes and models, including commercial vehicles. We can now help customers with more services, including salary sacrifice and even fleet management. Partner Jurni handles the admin to allow me more time to get on with running the business.”
This latest expansion further strengthens Partner Jurni’s growing UK network and underlines Jurni’s continued investment in scalable, sustainable partnerships built for the next phase of growth in vehicle leasing.