The North East shortlist has been released for the 2016 CIPR PRide awards, recognising the outstanding work in public relations being delivered by agencies and in-house teams alike from across the North East.
More than 20 local organisations are represented in the record shortlist of 68 entries, many shortlisted a number of times each in different categories, and winners will be announced at a glitzy, black-tie evening ceremony at The Biscuit Factory on December 2nd.
Independent PR consultant Debbie Sharratt is the CIPR North East committee’s PRide Coordinator. She said: “We are incredibly pleased and proud to have seen such a huge number of local PR campaigns recognised by the judges this year, as we know how much fantastic and in many cases important work is being done in the region.
“It’s especially great to see some new entrants in the shortlist, reflecting the emergence of start up businesses along with the more established businesses and organisations in the region. We are very much looking forward to the awards event and to celebrate the incredible talent in the communications industry in the North East.”
As well as celebrating the cream of the crop in local PR, the awards dinner gives organisations around the region a chance to showcase their products and services, and CIPR North East has sponsorship opportunities for the award event.
Click here for the full awards shortlist. CIPR PRide Award dinners will take place across the UK between September and December and tickets are now on sale, with the best seats given to early bookers. To find out more about PRide and the CIPR, visit www.cipr.co.uk. Or to sponsor the awards dinner, contact Debbie at Debbie@debsharratt.co.uk.
The full shortlist is as follows:
Corporate and Business Communications Campaign
- Karol Marketing Group
– Bergans of Norway and the Weatherline campaign - Northumbrian Water
– More than water
Internal Communications Campaign
- Newcastle City Council
– Great staff doing great things for a great city - North East Ambulance Service
– Flu vaccination: ‘Think flu – think beyond you’
Consumer Relations Campaign
- Cool Blue Brand Communications
– Duresta for Matthew Williamson - Get Brindled
– National BBQ Week Gets Brindled - Karol Marketing Group
– FishSpy: James Pond the spy who…? - r//evolution
– Launching late night opening in Durham City
Public Sector Campaign
- Admiral PR
– Securing the future of the BRC at Guy’s - Admiral PR
– Supporting better healthcare for all - Newcastle City Council
– Fostering and Adoption - Safe Durham Partnership
– Dying to be Cool
Community Relations Campaign
- Cool Blue Brand Communications
– City Pool makes a splash! - Newcastle City Council
– No Need to Beg
Not-for-Profit Campaign
- Gardiner Richardson
– Bubbles for The Bubble - St Andrew’s Kirk (Church of Scotland), Newcastle upon Tyne
– Are you ALIVE and KIRKing? We are! - Traidcraft
– Show You Care
Healthcare Campaign
- Admiral PR
– Securing the future of the BRC at Guy’s - Admiral PR
– Smart solution to GP shortage - Gardiner Richardson
– AOTY: My Hearing Story - Gardiner Richardson
– Fresh – Quit 16 - NHS North of England Commissioning Support
– Making Health Simple – Right Place, First Time - Northumberland, Tyne and Wear NHS Foundation Trust
– Seasonal Flu Campaign
Integrated Campaign
- Admiral PR
– Securing the future of the BRC at Guy’s - Cool Blue Brand Communications
– City Pool makes a splash! - Cool Blue Brand Communications
– Duresta - Cool Blue Brand Communications
– The Magnificent 70th, Barker and Stonehouse - Newcastle City Council
– Keep it Clean Newcastle - r//evolution
– Launching late night opening in Durham City
Low Budget Campaign
- Durham University
– Illuminating the cosmos – The World Machine and Lumiere 2015 - Gardiner Richardson
– Bubbles for The Bubble - Karol Marketing Group
– FishSpy: James Pond the spy who…? - Karol Marketing Group
– Svilupumbria Umbrian Tourist Board: The Way of St Francis - Newcastle City Council
– The Small Business Saturday Campaign - Traidcraft
– Let It Grow
Education Communications Campaign
- Cool Blue Brand Communications
– A year in the life of Middlesbrough College - Durham University
– Illuminating the cosmos – The World Machine and Lumiere 2015 - Northumbrian Water
– Clean, Clear and Great Tasting
Regional Campaign of the Year
- Cool Blue Brand Communications
– City Pool makes a splash! - Gardiner Richardson
– Balance – Paying the Price - Karol Marketing Group
– Going Bananas for Thaikhun - Northumberland National Park Authority with Round Table Solutions
– Northumberland National Park needs your vote! - r//evolution
– Stunning spectacular – Fire & Ice InDurham - ramarketing
– Crafter’s Companion flagship store – inspiring the region to get crafting
Best Use of Media Relations
- Admiral PR
– Lead by Example - DTW
– Look Out for Each Other - Karol Marketing Group
– FishSpy: James Pond the spy who…?
Best Use of Social Media
- DTW
– Cracking good reasons to use a solicitor - Gardiner Richardson
– Bubbles for The Bubble - Newcastle City Council
– Channel Shift - North East Ambulance Service
– We’re on a mission – consultation for our mission, vision and values - Traidcraft
– Show You Care
Best Publication
- North East Ambulance Service
– The Pulse - ramarketing
– Crafter’s Companion – our story crafted for you - Up North Communications
– Byker News – Byker Community Trust tenants’ newsletter
Best Event
- Cool Blue Brand Communications
– Duresta for Matthew Williamson Launch - Karol Marketing Group
– Going Bananas for Thaikhun - Karol Marketing Group
– Svilupumbria Umbrian Tourist Board: The Way of St Francis - r//evolution
– Stunning spectacular – Fire & Ice InDurham - Virgin Trains
– Virgin Trains Shines for Northern Pride
Issues or Crisis Management
- Admiral PR
– Millions of crisis threats averted
Outstanding Young Communicator
- Holli Brown MCIPR
– ramarketing - Laura Richards MCIPR
– Northstar Ventures
Outstanding Small Public Relations Consultancy
- Sarah Hall Consulting
Outstanding Public Relations Consultancy
- Cool Blue Brand Communications
- DTW
- Gardiner Richardson
- Remarketing