Bringing the CIM’s 50 North East Marketing Greats to a close is Jason Collins, Marketing Director at ZeroLight. ZeroLight is a North East founded business that draws from the longstanding video games and technology talent in the region, including from local universities with specialised games and graphics courses. It provides visualisation solutions that empower automotive brands, such as Audi, to reach their customers with engaging 3D experiences, wherever they are.
The initiative aims to develop and retain marketing talent in the North East region. Diane Earles, Network Manager for CIM, explains “‘Through the ‘Marketing Greats’ we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing. Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region.” She continued, “Developing our original ‘Great North East Brands’ initiative, which ran for a number of years, ‘Marketing Greats’ provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketers located in the North East.”
Like Jason Collins, who came to the North East thirteen years ago. He said, “You can build a successful career in the technology and digital sector from the North East. The region has a history of being a hub for talented technology companies and people, from games and software to most recently as the country’s leading cluster of virtual reality companies. And while you’re building a career on the global stage you’ll be enjoying a high standard of living, mixing with the country’s friendliest people and living in a region rich in culture, history and activity.”
The 50 ‘North East Marketing Greats’ profiles can be found at www.cim.co.uk/NEmarketinggreats