Newcastle International Airport is celebrating the successful start to its partnership with Global Radio.
A 12-month campaign, which started in January 2016, has so far reached over one million adults across the North East as the airport continues to showcase;‘Discover the World from Your Airport’.
The airport’s new brand initiative, ‘Discover the World’, highlights the full range of destinations accessible from Newcastle International. The new section of the website includes destination guides, a search page and an improved destination map.
During the start of the campaign, working across Global’s on air, digital and on the ground platforms, Newcastle International has been featured on airtime commercials, online banner advertising and traffic and travel sponsorship taglines.
John Irving, Business Development Director at Newcastle International Airport, said: ““We are delighted with how successful our partnership with Global Radio has been during our first six months.
“Global’s support in helping rollout our ‘Discover the World’ theme is of great importance as we look to make the region aware of all the fantastic destinations on offer from Newcastle International along with promoting new routes and airlines including the return of United Airlines with their direct service to New York/Newark.
“The link-up has allowed the airport to reach out further into the North East and we look forward to even greater success.”
Kim Miljus, Managing Director at Global Radio for the North East, said: “We are delighted to be working in partnership with the team at Newcastle International.
“This Partnership gives the airport access to over 670,000 listeners every week to one of our famous stations, Capital North East and Heart, building awareness of the Discover the World campaign via on air, digital and on the ground platforms.
“We in turn are promoting the Heart brand to almost 5,000,000 airport visitors. We are very proud of the association and look forward to a successful and on-going partnership.”