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Amazon.co.uk announces biggest ever Black Friday Sale, with thousands of new deals every day, as UK shoppers set to save tens of millions

Amazon’s Black Friday Sale will run for eight days from 22nd to 29th November

New deals will be announced every day on thousands of this year’s must-have products, from the latest consumer electronics and technology, to toys and sports, fashion and beauty products and more

Hundreds of small businesses are offering thousands of deals

Amazon’s Home of Black Friday experience returns and there will be even more great deals, innovations, entertainment, workshops and prize giveaways, open Thursday 28th November to Sunday 1st December

LONDON – 5th November, 2019 – Amazon.co.uk is set to launch its biggest ever Black Friday Sale from 22nd November until Black Friday on the 29th November, saving customers millions of pounds across eight days of deals.

Amazon first introduced Black Friday to the UK in 2010, with the aim of giving customers great savings on the products they want at a time of year they need it most. Since the deals event landed in the UK nine years ago, Amazon customers have saved millions of pounds each year ahead of the festive period and Amazon’s tenth Black Friday sale is set to be the biggest yet.

The Amazon.co.uk Black Friday sale will be open from 00:01 on Friday 22nd until 23:59 on Friday 29th November with tens of thousands of deals available to customers. The one-stop deals destination will offer new ‘Deals of the Day’ every day across the site and will be home to more great offers than ever.

There will also be thousands of ‘Lightning Deals’ – products available at a discount, in limited quantities, for a short period of time – with new deals becoming available as often as every five minutes.

“We know how important it is to help our customers save money where they can at this time of year, so we’re excited to be launching our tenth Black Friday Sale to UK customers in the lead-up to the festive season,” said Doug Gurr, VP, UK Country Manager at Amazon.co.uk “With new deals announced every day across eight days, savvy shoppers will be able to discover great deals on a huge range of products and stock up on everything they need to make the most of their celebrations.”

In 2018, customers purchased over 2 million items on site, saving nearly £40 million on epic deals on the day alone. Some of the most popular sale items included Echo Dot (3rd Gen), Instant Pot Pressure Cooker, LEGO Marvel Avengers and Waterpik Professional Water Flosser.

Amazon’s Home of Black Friday customer experience in London

Amazon’s much-anticipated Home of Black Friday customer experience is returning for the third year running, to celebrate the UK’s biggest annual deals event and the start of the Christmas shopping season. Home to hundreds of great deals, the London destination will deliver guests the best entertainment, innovation and prize giveaways across four days (28th November – 1st December).

As well as checking out the huge range of epic deals on offer throughout Black Friday and Cyber Monday, visitors to the Home of Black Friday will have the chance to try out the latest must-have products from beauty to tech and preview the latest screenings from Prime Video.

Complimentary workshops and experiences will range from cocktail masterclasses at the Amazon Bar, beauty makeovers from L’Oréal Paris and Christmas workshops with Amazon Handmade Artisans with more to be announced in the coming weeks.

Just a few of the great brands showcasing deals, experiences, or offering prize giveaways at the pop-up experience include L’Oréal Paris, Maybelline, Hewlett Packard, Microsoft Surface, Shark Ninja, Lavazza, Microsoft Xbox, SA Designer Parfums, Bissell, Yankee Candle, Logitech, Proctor & Gamble, Philips CE and Philips Hue, Botanical Origin, Signify, Jabra, Mattel, Bacardi Brown Foreman, Edrington Beam Suntory, Pernod Ricard, Halewood and Remy Cointreau. All deals and products on display will be available to shop online through the Amazon app using Smile Codes on display.

Amazon’s Home of Black Friday will be taking place at The Arches, 26 Leake Street, Waterloo, from Thursday 28th November to Sunday 1st December, and entry is free of charge.

Activities will be open to everyone for free on a first come first served basis. Customers can visit amazon.co.uk/homeofblackfriday to check opening times, experiences and workshops on offer across the four days.

To find out more about Black Friday: www.amazon.co.uk/blackfriday
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