A mood board is a visual presentation that brings together many design components. It serves as a means of conveying the goals and themes of a project, particularly one that depends on creativity.
Physical or digital mood boards for professionals are also acceptable. UX designers or clients that want 24/7 access might benefit from using digital mood boards. The parts of a project may be seen in real-time using physical mood boards, which are excellent for this purpose.
What Should a Mood Board Contain?
There is no predetermined formula for what should be included, which is the wonder of designing mood boards. What you include depends completely on your project, however, they frequently contain visual components like a color scheme, typography, and logo. In an interior design project, for instance, the color scheme, texture samples, room inspiration photos, and essential furniture items would all be included.
- It saves time.
Some of your clients would want to get straight into the action than pay for mood boards. However, a few hours spent early on in a project might end up saving weeks or months later on. Mood boards let you see where you’re going by laying the groundwork for the steps your project requires and how to arrange them. A project that was specified by a mood board is significantly less likely to need to be redone.
- Encourages Creativity
Roadblocks in the creative process happen to everyone at times. A creative, relaxed state can be sparked by the act of starting a mood board. This area of your brain sometimes referred to as the flow state, is where you may be “in the zone” and generate your finest ideas. Your mood board is a terrific “catch-all” for all of the creative inspiration you encounter during the day, even if you aren’t actively working on it.
- Sharpens Your Focus
Sometimes your clients may trust you enough to allow you the entire control over the project even if they don’t have a style guide or any precise criteria. Even though having complete creative control is a wonderful feeling, it’s normal to experience blank-canvas syndrome anxiety. Even if you do have some ideas, you might not know where to start. Because mood boards are made to help you clarify your vision, they make beginning a project less intimidating.
You’ll begin by include a few important concepts before starting to rearrange the pieces as needed or when inspiration strikes. You’ll be given the composition of your project’s elucidated topics.
- Permits Modifications
Successful projects frequently go through several iterations of revision and modification. The trick is to accomplish it without interfering with the timeline’s progression. Because they permit changes both early in the project and a little later when final decisions are being made, mood boards facilitate a more seamless project process.
- Encourages Longer-Lasting Client Relationships
You’ll frequently deal with customers who have a clear design concept in mind. A mood board will help you in these circumstances. You may build a solid relationship with your customer by getting to know exactly what they want and developing a visual depiction of their expectations.
- May Serve as a Reference
Every project should have its mood board, but you don’t have to create one from scratch each time. You may show your clients your mood boards as ideas or prospective layouts if you have a portfolio of them. If you know how to read floor plans and mood boards, the designing process would become easier for you.
- Maintains Project Goals
When working on creative tasks, interruptions are often. A fresh concept or theme may occasionally inspire you or a customer to radically alter your design plan.
While modifying your mood board during the brainstorming phase is both anticipated and encouraged, it’s crucial to choose a final design approach to keep your project on track and accomplish your stated objectives.