To mark the completion of the five month redevelopment of a new showroom for the Bentley Newcastle dealership at Silverlink Park Business Park, JCT600 hosted a race driver experience evening on Wednesday October 12th when customers and local businesses had an opportunity to drive simulated laps of the Nürburgring in a virtual Bentley GT3-R.

The redevelopment once again creates a dedicated showroom for Bentley at Silverlink Business Park, creating additional space to showcase the extended range of models including the Bentayga SUV. Seven cars are able to be displayed in the showroom, which includes a new handover area, and a further 20 pre-owned vehicles can be car displayed on the forecourt.

Along with enlarged facilities, customers will benefit from a desk free digital environment where they can enjoy a relaxed and informal atmosphere as well as a dedicated specification lounge area and an 80” TV on which to configure a bespoke new Bentley to their individual requirements. There is also a dedicated customer lounge and a designated handover bay.

“We’re really excited with our redeveloped new car showroom which features Bentley’s stylish new corporate identity and we thought we’d celebrate by giving our customers an adrenaline surge with a taste of life as a Bentley race driver in one of our two virtual reality racing simulators customised with GT3 race-seats and steering wheel,” explains Scott Stevenson, head of business for Bentley Newcastle. “They will be able to experience the thrill of conquering the legendary Nürburgring ‘Green Hell’ and compete against the clock, each other and Guy Smith from Bentley’s motorsport team, to post the fastest time to win an exclusive Nürburgring experience day and become part of the legend for real.”

The Bentley event was held in partnership with Bang and Olufsen, Sonnet 43, Poetic License and The Lakes Distillery.