- The British Motor Show partners with Bridgestone and Kwik Fit
- Top names in tyres to sponsor Hall 5 and the Motor Sport Arena
- The British Motor Show takes place at Farnborough International on August 18-21, 2022
- Over 70,000 visitors expected
The British Motor Show 2022 is teaming up with world class race, road and performance tyre maker Bridgestone and its partner, Kwik Fit, to promote the best of British motor sport at the Show, which takes place on August 18-22.
Bridgestone, partnering with Kwik Fit, will be sponsoring Hall 5 at the Show along with the motorsport arena. The Hall will be known as the Bridgestone Hall in partnership with Kwik Fit and alongside it will be The Bridgestone Motorsport Arena in partnership with Kwik Fit, where all manner of British motor sport activities will be demonstrated throughout the show weekend, along with some serious modified car content.
This will include the A-Plan Modified zone, The National Motor Museum “Record Breakers” stand and the Petrolheadonism Zone. This is a vastly expanded part of the show, showcasing modified cars from hot hatches to supercars and motorsport. The arena will feature motorcycle display teams, a parade of motorsport cars, motorsport demonstrations, drifting and more, hosted by TV motorsport presenter, Abi Stephens.
The British Motor Show CEO, Andy Entwistle, said: “Hall 5 attracted a lot of attention in our debut year at Farnborough, so it’s one of the areas we’ve really focused on expanding and developing in 2022.
“Having a sponsor as high profile as Bridgestone, partnering with Kwik Fit, really shows how seriously the show is being taken by some of the big players in the industry and we’re absolutely delighted to have them along as sponsors for what will be one of the most thrilling and interactive parts of the show.”
Bridgestone’s North Region Vice President Andrea Manenti said: “Bridgestone is synonymous with innovation, prestige, excellence in motorsport and sustainability which is why we’re so excited to be teaming up with the British Motor Show where the passion for motorsport meets the latest development in EV technology and sustainable mobility which are at the base of our future strategy involving our E8 commitment.
“The event attracts such a diverse and passionate audience spanning different generations. We can’t wait to see our name up in lights alongside some incredible cars; many of which we’ve forged close relationships with over the years.
“By partnering with the British Motor Show, we will be able to bring our premium tyre portfolio to life on a large scale and we are already putting plans in place to ensure that we leave a lasting impression across the four days.”
The British Motor Show will be held across 18-21 August 2022 at Farnborough International. Building on the success of its scheduling at last year’s show, The Live Arena – featuring stunt shows, car reviews, supercars and more – will be hosted again by Wheeler Dealer, Mike Brewer. Mike will be supported by petrolhead and Olympic silver-medal sprinter, Iwan Thomas. The Family Zone will also be extended in 2022 to feature a unique car-themed escape room, as well as popular features from 2021 including car wrapping and The Racing Bug’s racing simulator. Ticket prices ar