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North East Connected

Hopping Across The North East From Hub To Hub

Cool Blue strengthens market position with significant new client wins

Bytaimaraskew

Oct 30, 2024

Newcastle-headquartered brand and communications agency, Cool Blue, continues its impressive growth trajectory, securing high-profile client partnerships over the past six months.

This year, Cool Blue has successfully added leading names to its portfolio, including Teesworks Limited, Tyneside Cinema, Point North and Middleton Grange Shopping Centre, contributing to a 15% uplift in annual fees.

These notable wins bolster the agency’s presence across its key sectors including industrial, retail and hospitality.

Cool Blue’s involvement in the Teesworks project, the UK’s largest freeport, reinforces its reputation as a leader in regeneration and large-scale industrial projects.

In addition to its new clients, Cool Blue has also deepened relationships with its long-standing partners, securing expanded work from key clients such as Harrogate Spring Water, which is part of Danone, Barker and Stonehouse, GB Bank and the North East Ambulance Service.

Working closely with Danone, Cool Blue has been delivering a wide range of strategic communications advice and planning and delivering consumer brand awareness campaigns.

Victoria McCartney, executive director at Cool Blue, commented: “These new partnerships reflect not only the expertise of our team but also the trust and relationships being built through our client portfolio.

“As we continue to grow and evolve, our commitment remains steadfast in delivering exceptional results by deeply understanding the unique needs and goals of each of our clients.”

The agency is also delighted to welcome The Heritage Wardrobe Company, a bespoke manufacturing brand, to its specialist interiors team. This addition reinforces Cool Blue’s ability to serve niche clients in specialised sectors.

Founded in 1999 by managing director Tanya Garland, Cool Blue operates from its headquarters in Newcastle as well as an office in the thriving Boho quarter in Middlesbrough and from Soho Works in central London, which further supports the agency’s national reach.

Cool Blue has partnered with many of the UK’s most respected brands and FTSE 100 companies, establishing itself as a leading force in the brand and communications sector.