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Crafter’s Companion launches third store and enjoys record footfall


Oct 19, 2017 #Business, #Craft

A North-East craft company is celebrating its success following a record-launch at its third retail store in Evesham.

The new store, which joins the company’s outlets in Newton Aycliffe and Chesterfield, brought in crowds of more than 3,000 people in the first fortnight and generated over 800 sales of crafting products during the launch weekend.

The new Worcestershire outlet, which opened in mid-August, marks a £270k investment for the firm and has created 27 new jobs.

As part of the launch activities visitors were treated to demonstrations by Crafter’s Companion founder Sara Davies MBE and crafting masterclasses with TV stars Leann Chivers, Sheena Douglass and Lizzy Curtis.

Crafter’s Companion, which was founded in 2005 by County-Durham-born entrepreneur Sara is now a national and global success. The business manufactures and sells craft tools and products via its website, on TV shopping channels, through independent retailers and through in its own retail stores.

Speaking about the latest store opening, Sara Davies MBE said: “Nothing pleases me more than seeing our new ventures launch successfully.

“Our team are doing a tremendous job and have worked very hard to get everything up and running.

“I loved spending time at the store over the grand opening weekend and look forward to visiting again soon.”

Located at The Valley Shopping Village, Evesham, the new store has its own coffee shop and themed product sections including haberdashery, knitting, papercraft, art and colouring, and home decor.

It also focuses on education, enjoyment and inspiration, and offers visitors the chance to take part in classes in dedicated education areas and watch live demonstrations.

Sara continued: “It’s great to see our classes are proving popular including the children’s crafting workshop, which was a sell-out in early September. As this has been a hit, we’re stocking more craft kits and puzzles suitable for our younger crafters in this store.”

For more information, please visit www.crafterscompanion.co.uk.

By Emily