Nike is partnering with the International Girl Crew (IGC), a global collective of six women across different creative fields, to design three Nike By You Air Max palettes — for the Air Max 90, Air Max 95 and Air Max 97 — inspired by the group’s worldwide travels. Colorway options range from the mossy greens and grays of the Scottish highlands to rich purples and greens from fruit stands in Mexico City to the sandy spheres made by bubbler crabs on the beaches in Koh Lipe, Thailand. Customization extends to unique materials and finishes with the choice of classic Nike branding or the IGC logo.
The three Air Max palettes inspired by IGC release globally September 16.