Award-winning marketing and communications agency Drummond Central has acquired digital specialists Coalface in a bid to expand its cutting-edge digital offering.

The move ramps up its abilities in technology, commerce and content management, while enabling it to retain its natural creative edge.

Coalface’s team of nine will provide digital development support to Drummond Central’s clients, where large-scale projects have included work for DPD, Atom Bank, bet365 and Northumbrian Water.

The two agencies have already collaborated on a number of projects across multiple sectors.

Introduced as a stand-alone division, Coalface will continue to trade under its own name in order to leverage its existing profile and service its own customer base.

Drummond Central is already one of the region’s largest agencies, delivering creative, digital and social media for clients locally, nationally and internationally.

Julie Drummond, Drummond Central’s chief executive, said: “After working with the team at Coalface it became clear we had a perfect culture fit. There is a shared passion for quality work, and the directors love what they do and are exceptional at it.

“Our goal has always been to deliver ground-breaking, world class campaigns that create real business benefit. We are unashamedly ambitious and the addition of Coalface allows us to be at the top of our game in absolutely everything we do.”

Coalface director Paul Davidson, added: “This is an exciting move for everyone – Drummond Central give us new creative capabilities and we offer strong technical know how. It’s a tried and trusted partnership that benefits everyone, especially clients.

“The plan for 2017 is to excel at everything we do and push hard into new markets and industries to further grow both businesses.”