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The Expanded Metal Company looks to new horizons with the support of marketing specialists


Sep 2, 2017 #Business

Hartlepool-based manufacturer The Expanded Metal Company has appointed B2B marketing specialist Horizonworks to act as its outsourced marketing team.

A pioneer in the production of expanded metal mesh, The Expanded Metal Company has a rich industrial heritage dating back to 1889 and was founded by John French Golding, the inventor and patentee of expanded metal.

Horizonworks which has offices in Newcastle upon Tyne and Middlesbrough provides marketing, strategy, PR, creative and digital support to clients regionally and nationally.  The company is supporting The Expanded Metal Company in promoting its expanded metal mesh products and industrial capabilities in sectors including construction, filtration, engineering, security, transport, utilities, aerospace and architecture.

Horizonworks is working closely with The Expanded Metal Company to create and deliver the firm’s marketing strategy and plan which includes PR, digital marketing, social media and targeted campaigns. Horizonworks has also created a new website for The Expanded Metal Company’s ExMesh range of security products and developed new marketing messaging and business development collateral for the organisation.

Operating from a 25,000+ sqm site in Hartlepool, UK, The Expanded Metal Company works closely with contractors and end users to create bespoke solutions for their projects, drawing on its wide-ranging design and manufacturing expertise, and high-class production capabilities. It stocks and supplies a wide range of high quality expanded metal mesh products and offers specialist capabilities in metal work, such as cutting, welding, drilling, punching, shearing and roll forming.

Philip Astley, managing director at The Expanded Metal Company said: “From the initial meetings with Horizonworks, their strategic and creative approach really impressed us. They have a flair for understanding business requirements along with a rounded marketing expertise that really shone through. The team at Horizonworks demonstrated a solid understanding of our business vision and growth plans. We’re really looking forward to working alongside the agency and we’re confident in the teams’ renowned B2B expertise.”

Samantha Davidson, managing director of Horizonworks, said: “The Expanded Metal Company has a reputation for being a leader and innovator in its field and we are delighted to working with Philip and the team.  They have a clear vision to build on their fantastic global success and it’s great for Horizonworks to be part of their journey.”

Horizonworks’ clients include The North East Automotive Alliance, business communications and systems specialist Cellular Solutions, contract research and development organisation Arcinova, Durham-based surface repair and protection specialist Reprotec, Sunderland-based asbestos management consultancy Franks Portlock, training provider Seta, wealth management practice Broad Chare Partners, speciality chemicals company Devine Chemicals and leading commercial law firm Watson Burton.

For more information on Horizonworks visit www.horizonworks.co.uk

By Emily