• Sun. Mar 3rd, 2024

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Identifying your target audience workshop at Northern Conference

CIM has today announced details of their ninth and final workshop for the Northern Conference, to be held in Durham on Tuesday 15 May.

The CIM Northern Conference is now in its eighth year and offers exceptional learning and networking opportunities.  This years’ theme is ‘Marketing horizons’, and will be looking at current marketing best practice and what is around the corner.  There will be two keynotes, a choice of nine workshops and it will once again be hosted by Andy Crane.

The workshops will be streamed into three: Explore, for those with little marketing experience; Evolve, for practicing marketers; and Excel, for those who are more senior, with three workshops for each stream available.

Diane Earles, Network Manager for CIM, said “We are very pleased to welcome David Edmundson-Bird, Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University, to deliver a session on ways to identify target audiences.”   David will cover the different kinds of behavioural targeting, how to use geo-location as a way to understand situation and how to explore psychographic qualities to understand the context of potential audiences.

Current low prices for the conference will change on Monday 16 April, so early booking is recommended.

For more information or to book go to http://regions.cim.co.uk/events or call +44 (0)1628 427340 during office hours and follow #cimnorthernconf

By admin