• Thu. Jun 20th, 2024

North East Connected

Hopping Across The North East From Hub To Hub

Innovative new brand set to rival the biggest names in sportswear


Feb 22, 2018 #Business

A team of entrepreneurs are gearing up for significant growth following the launch of a unique new sportswear brand.

Established by entrepreneurs Rob Webbon, Peter Lillie and Guy Whitby, Presca is set to rival some of the biggest names in the sporting world with its unique and disruptive approach to sportswear manufacturing.

The company focuses on creating performance sportswear from recycled materials, including plastic bottles and abandoned fishing nets, and will specialise in innovative cycling, triathlon and athletic teamwear.

Launched as a result of the continued growth of its award-winning sister company, GRN Sportswear Ltd, the new brand’s teamwear product range includes the world’s most sustainable cycling skin suit as well as jerseys, shorts and tri suits, all of which will be manufactured in the UK.

“We are bringing something totally unique and different to the market, and as a result, creating the Presca brand has enabled us to establish a strong market proposition for teamwear to ensure we are strategically focussed on our ambitious growth plans” said Peter Lillie, Commercial Director at Presca.

“Our vision has always been to create sports clothing that was technically advanced and ethically sourced and the Presca brand will specialise in creating custom-made teamwear for clubs, charities and companies of all sizes” added CEO, Rob Webbon.

Tested by elite cyclists, the product has already been shortlisted for the Best Sustainability Initiative award at the BT Sports Industry Awards, competing alongside some of the biggest names in sport.

“There’s nothing else like it in the teamwear market – we are really driving innovation by offering sustainable, high performance products” added Operations Director, Guy Whitby.

With further investment planned in R&D and manufacturing in 2018, and sales figures expected to triple in the next financial year, the company is committed to finding new and innovative ways to improve the performance teamwear market whilst facing today’s environmental challenges head on.

Presca teamwear is set to launch at the London Bike Show 2018, which takes place at the ExCel from 23rd – 25th February.

By admin