intu Eldon Square and intu Metrocentre are celebrating the true spirit of Christmas as they team up with Metro Radio’s Cash For Kids Mission Christmas campaign to provide gifts for underprivileged local children this festive season.
As a staggering one in three children are classed as living in poverty, the prospect of purchasing Christmas presents can be daunting or simply unachievable for families in need. The Mission Christmas campaign aims to provide every disadvantaged local child with a present to open on Christmas morning.   
Visitors to intu Eldon Square and intu Metrocentre are encouraged to buy an extra present while doing their Christmas shopping, which they can drop off at the Giving Box.
intu Eldon Square ‘s Giving Box can be found next to the customer service desk near Debenhams. At intu Metrocentre toys and gifts can be dropped off at any of the customer service desks or at the Giving Box which is currently in Town Square, near House of Fraser. The boxes will be in place until22 December, the gifts will then be wrapped and distributed in time to brighten a child’s Christmas.
Donated gifts should be suitable for children and young people aged 0 to 18 years and need to be new and unwrapped, so that they can be allocated to a child of the appropriate age.
Last year Metro Radio’s Cash for Kids helped secure gifts for over 40,000 north east children who normally wouldn’t receive a Christmas present.
Clare Cannon, community manager intu north east, said:
“Every child deserves to wake up to a present on Christmas morning but without campaigns such as Mission Christmas, large numbers of disadvantaged children here in the north east would miss out on the joy that these presents can bring.
“Shoppers in the region are renowned for their generosity and being able to give something back to the local community is extremely heart-warming, especially at this time of year. We are so proud to support such a fantastic cause and we hope that the gifts donated by our kind shoppers will help spread a little festive cheer this Christmas.”