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Launch of Richard Hardie’s new Fiat and Abarth centre a successful Italian job


Sep 3, 2016

Richard Hardie’s new Fiat and Abarth Sunderland Centre has been officially launched in true Italian style.

Car enthusiasts headed to the multi-franchise Centre to test drive the Reborn Fiat 124 Spider and the Amore for less Fiat Tipo, as well as other Fiat, Abarth and Peugeot models.

Branch manager, Glenn Bowater, who has over 20 years’ experience in the motor industry and the previous manager at Silverlink was thrilled with the turnout over the two days.

He said: “We couldn’t have asked for a better weekend. The sun was shining and people were delighted to be given the opportunity to test-drive these magnificent models and take a look around the new Centre.

“The feedback we’ve received about the cars and the Centre has been exceptional, we couldn’t be happier.”

In between taking the new arrivals out for a spin, customers at the Trafford Road Centre were kept entertained by participating in the Richard Hardie Fiat 124 Spider selfie competition, for the chance to win £250 of Intu Metrocentre vouchers.

Mandy Mulholland, from Newcastle Upon Tyne, came out with the top prize for her effort, which rounded off a fantastic day for her.

She said: “I am thrilled to win the competition and we are sure the Fiat Spider will be my husband’s next car.

“We have purchased three Fiats from Richard Hardie, the Fiat 500 being my all-time favourite. We always return to Richard Hardie and get great customer service every time.”

In continuing with the Italian theme, car enthusiasts were also treated to free pizza from Sunderland’s own Pizza Di Romeo.

Owner, Romeo, said: “We had a great day. There was a great atmosphere and I love cars, so it was the best place for me to cook.”

The decision to invest in this new Fiat and Abarth Centre is an exciting one for everyone involved at Richard Hardie and Sunderland itself.

Glenn added: “We are entering a new era here at Richard Hardie Sunderland which is very exciting and we wanted to put on a fantastic launch event to show people exactly what they can expect from us.

“The focus for our Centre is based on customers’ high expectations for product, service and the brands we are offering and I believe during this event, we have highlighted just that.”

The Trafford Road Centre will be open from 9am to 7pm Monday to Friday, 9am to 6pm on Saturday and 10am to 5pm on Sunday.

To find out more about the Richard Hardie Sunderland Peugeot, Fiat and Abarth centre visit http://www.richardhardie.co.uk/.

Twitter: @richardhardie

Instagram: @RichardHardieNorthEast

By Emily