The marketer who didn’t want to work in an office

Following on from CIM’s launch of 50 North East Marketing Greats earlier in the year, they invite you to meet Emily Bentley, Marketing and Business Development Manager at Communicate Technology PLC, which was founded by Tony Snaith in the North East and now has a number of sites across the UK.

The initiative aims to develop and retain marketing talent in the North East region.  Diane Earles, Network Manager for CIM, explains “‘Through the ‘Marketing Greats’ we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing.  Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region.”  She continued, “Developing our original ‘Great North East Brands’ initiative, which ran for a number of years, ‘Marketing Greats’ provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketers located in the North East.”

Like Emily Bentley, who was sure she didn’t want to work in an office environment when she was growing up and doesn’t really know what went wrong.  Emily said, “I wanted to be a vet, an interior designer or a ballerina, but when I left college I joined my previous firm as a receptionist and administrator.  Then when the marketing manager I’d been assisting handed her notice in I asked the management team if they would give me a 3-month trial and, with the help of CIM qualifications, I’ve never looked back!”  Emily is now responsible for marketing Communicate across the whole of the UK and is hoping that she will soon have a marketing assistant of her own.

The 50 ‘North East Marketing Greats’ profiles can be found at www.cim.co.uk/NEmarketinggreats