Mediaworks has just paired up with Wild in Art as their official digital partner to create apps for art trails across the country.
It follows on from their close work with St Oswald’s to create the app for the Great North Snowdogs sculpture trail, which hit the North-East of England in September 2016. Impressively, on its launch, that particular app charted higher than Minecraft in the App Store and was downloaded over 11,000 times and helped the company secure the Digital & Social Media Award at the North East Business Awards 2017 grand final.
The new Wild in Art trails include Destination Basingstoke’s Sitting with Jane, a BookBench trail to commemorate the life of Jane Austen raising funds for Ark Cancer Centre Charity, Hamilton BID’s The BIG Stampede, a safari trail in support of Glasgow Children’s Hospital Charity, and Birmingham’s The Big Sleuth, a sun bear trail to support Birmingham Children’s Hospital Charity.
Both companies have incorporated additional functionality into the apps to improve the user experience. New features include a community picture gallery and a pedometer to help users keep track of the steps they take during the trail as well as time spent.
The Big Sleuth public art trail officially began on Monday 10th July and shot straight up to number three in the App Store chart. Each of the trails’ apps is available for download from the App Store and Google Play.
Speaking about the new venture, Mediaworks’ creative director, Andrew Blenkinsop, enthused, “The Great North Snowdogs app for St Oswald’s Hospice was a fantastic project we were all proud to have bene a part of.
Adding, “Since then, working closely with the team at Wild in Art and their charity partners we have been constantly looking at ways to learn from previous trails and explore new ways to evolve the app,help increase engagement and raise awareness through all digital channels.
“The team here at Mediaworks look forward to continuing our partnership with Wild in Art and their charity partners in the future.”
Charlie Langhorne, director of Wild in Art, has been delighted with the collaboration so far. He said, “The Wild in Art apps we’ve developed with Mediaworks bring even more enjoyment to our events, which transform the host towns and cities into fun, free, family-friendly art galleries.
“The apps help trail goers track down sculptures, learn more about the artwork, unlock exciting rewards, and view their trail progress, whilst event partners can engage with even more supporters.
“Our partnership with Mediaworks marks a significant milestone in Wild in Art’s history of connecting communities, businesses, and artists through creativity, and we’re delighted to be working with them.”