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MEF brings together the key players for ‘Future of Mobile Summit’ on 28th Feb at MWC

MEF Barcelona 23

The Mobile Ecosystem Forum (MEF) will once again take centre stage at Mobile World Congress (MWC) in Barcelona on Tuesday 28th February.

JP Morgan Chase, Bloomberg Intelligence, iProov, Rakuten Viber, mFilterIt, Lanck Telecom, XConnect, Bango and Hot Telecom will deliver cutting-edge thought-leadership sessions with the leading experts in their respective fields.

Speakers and sessions include:

The Future of Identity and Authentication.

The future frameworks for trusted digital identities will continue to place face biometrics as a vital component in establishing trust in remote individuals. How new identity architectures will help grow the content and communications business; The growing and evolving threats to authentication; Why choice, transparency and trust are vital to secure adoption; The role of identity and authentication in preventing fraud on people and providers; Authentication beyond the device; and the rise of Verifiable Credentials and ISO 18013-5 mDLs – giving people greater control over their data and assuring their privacy, whilst being highly secure.

Speakers are: Andrew Bud, Founder and CEO of iProov, and Chair MEF Global Board of Directors; and David Birch 15Mb Ltd advisory practice, Global Ambassador Consult Hyperion, Honorary President of EEMA, the European e-ID Association and a Digital Fellow at the University of Exeter Business School’s DIGIT Lab.

The Future of Messaging: Supercharge your communications.

What do superapps mean for the future of brand-user interactions and how can they benefit marketers and businesses? The panel will discuss the most common goals that brands seek to achieve with messaging apps, solutions to take customer experience to the next level, and how superapp capabilities of messaging apps can make them even more useful for brands.

Speakers are: James Williams, Director of Programmes at MEF; Limor Bailey, Partnership Account Director at Rakuten Viber; and Vladimir Gerneshi, Product Director, Enterprise at GMS.

Connectivity – exploring how Lanck Telecom evolved from transit carrier to anti-fraud service provider. Lanck Telecom processes billions of international calls and SMS every year. Using an in-house AI technology, that was tried internally on their own traffic, Lanck Telecom now serves anti-fraud products to other industry players. Not just a transit carrier – but a transit carrier that serves tech, tailored by the market itself.

Matthew Bloxham, Senior Analyst, Bloomberg Intelligence will tell us how the investment community is looking at the mobile opportunity. The mobile ecosystem has undergone profound change over the last decade fuelled by the rise of 4G-connectivity and a plethora of enabling computing-technologies. Where are investors placing their bets for the next decade of evolution (or revolution) and where will that take the industry?

The Future of Numbers: ‘Will we still be using phone numbers in the coming years?’

With data only SIMS and the growth in popularity of OOT providers, will we still have or need phone numbers? Tim Ward, XConnect’s VP of Marketing and Sales, leads a debate looking at the benefits these innovations bring to identity and validation services and what the alternatives will be.

The Future of Subscriptions

Netflix, Prime Video or Disney+? Spotify vs Apple Music? HelloFresh vs BlueApron? There’s a battle raging in the subscription economy, Bango commissioned independent research with 2,500 subscription consumers to find out more and bring together a panel of industry experts to unpick the study findings. Join this discussion on what the current consumer frustrations with subscriptions and understand how telcos and merchants are working together to turn this into an opportunity to delight all customers simultaneously improving stickiness, upselling more content and acquiring new consumers.

Speakers are: James Williams, Director of Programmes at MEF; Jane Villeneuve, Director of Revenue & Growth of Optus SubHub; Anil Malhotra, Chief Marketing Officer & Co-Founder at Bango; Alexis Bartelds, Co-Founder of Sam Medi.

The future of mobile world – a fast paced top dogs vs junior dog challenge. A Super Top Dog and a Junior Top Dog of the industry will come face to face to discuss the future of the mobile world in a fast paced challenge. Participants are: Isabelle Paradis, President of Hot Telecom; Gerrit Jan Konijnenberg, MEF Board Adviser; and Luanna Luna Sena, Senior Sales Executive at China Mobile International UK.

ABOUT THE MOBILE ECOSYSTEM FORUM

The Mobile Ecosystem Forum (MEF) is a global trade body established in 2000 and headquartered in the UK with members across the world. As the voice of the mobile ecosystem, it focuses on cross-industry best practices, anti-fraud and monetisation. The Forum provides its members with global and cross-sector platforms for networking, collaboration and advancing industry solutions.

Web: https://mobileecosystemforum.com/

Twitter: https://twitter.com/mef

LinkedIn: https://www.linkedin.com/company/mobile-ecosystem-forum

Facebook: https://www.facebook.com/MobileEcosystemForum/

By mac